Fri.Apr 17, 2015

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

'It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants.

Content 210
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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

'If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?

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3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

'When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool.

Brands 129
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19 Speakers to See at PubCon Austin 2015

Bill Hartzer

'Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference. So, since the PubCon Austin conference is on April 20, 2015, being held, of course, in Austin, Texas, and since I’m speaking and moderating, I thought I would post my personal list. By the way, don’t forget to go to the Search and Social session, where Mindy and I am going to talk about Search and Social Strategy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Research Shows That Targeted Ads Can Be Creepy

Small Business Mavericks

'ScienceDaily has an interesting report on a recent study from Ithaca College. In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. Her experience in New York City’s advertising industry raised questions about the conventional wisdom of targeted ads. “My experience was that consumer’s reactions to it were not good.

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Why SEO is Vital for PR Content

Proactive Report

'FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.

SEO 68