What’s the Sweet Spot for Content Marketing?
Direct Marketing Observations
APRIL 17, 2015
'It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants.
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