Waxing UnLyrical

APRIL 8, 2015

'Guest Post by Jack Vincent. Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. Most psychologists agree attraction is an emotion. Emotions should not be confused with feelings. Feelings are a blend of thoughts and emotions. Emotions are spontaneous. When something attracts us, in those first few seconds, we aren’t conscious of that attraction.

Marketing 188

Marketing Case Study Exercises Meeting 188

The Social Media Incubator

APRIL 8, 2015

'Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone. Launcher adds shortcuts to your notification center to make it easier and faster to call a contact, open an app, get to social media and more.

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iPhone Widget Apple Notification 144

Convince & Convert

APRIL 8, 2015

'Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.

Influencer 131

Influencer Case Study Affiliate marketing Marketing 131

Small Business Mavericks

APRIL 8, 2015

'It isn’t enough to churn out daily content if your content has no purpose. To be truly effective with online marketing, you have to define your goals and make every task you perform fit into your business’s mission. To do that, each content item needs to have its own purpose. Format is largely irrelevant. Each content format has its unique advantages, but the purpose for creating that content is what dictates its message.

Newsletter 85

Newsletter Content List Brands 85

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Convince & Convert

APRIL 8, 2015

'Image via BigStockPhoto.com. Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope the same way they were all over the Meerkat a couple of weeks ago at South by Southwest.

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News Ustream Conference Video 118

Lucy Hall

APRIL 8, 2015

Have you ever been tempted to purchase fake followers on Facebook, Twitter or Instagram? To be honest, it’s really not worth it. What’s The Story? Yes, with a large social media following, you can certainly make people sit up and take note. You can look like the leader when it comes to your competitors; but if your following isn’t strictly ‘real’, then these arbitrary numbers of people who supposedly care about you aren’t just lies, they’re actually potentially hurting you when it comes to your

Research 60

Research Instagram Advertising Software 60