Wed.Jul 16, 2014

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Social Media Measurement for Pragmatists

Waxing UnLyrical

'Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

'Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so.

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How to Be Visual (Even When You’re not an Artist)

Convince & Convert

'The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous. Here is what I turned in for my final project: (It’s supposed to be a bird.

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The Not-So Secret Guide to Twitter Lists

Janet Fouts

'What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are You Taking Advantage of Interactive Mobile Ads?

Small Business Mavericks

'There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. Here are their “Five Foundations” for creating video ads designed for the interaction you get with mobile users: Entice and Intrigue.

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The Art of Influence for Great Copywriters

Writtent Blog

'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of truly great copywriters. Fortunately, it doesn’t have to come naturally. No matter what you start with, the art of persuasion is one that great copywriters can and must learn. Are you a persuasive person? Does it show in your copy? If you’re not sure whether your copy is compelling your readers to take action, here are some pointers and techniques that can help jump start your persuasive c

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Top Tips to Help You Nail That Blogging Job Application

ProBlogger

'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company.