Social Media Measurement for Pragmatists
Waxing UnLyrical
JULY 16, 2014
'Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.
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