Wed.Jun 05, 2013

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Business Lessons Learned from Fishing

Waxing UnLyrical

'Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me.

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

'Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network.

Features 240
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay

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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

'The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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In a Post Google Penguin World, It is Still Okay to Link Out

Bill Hartzer

'In a post Google Penguin world, it is still okay (an natural) to link out to other websites. Here in June of 2013, I am horrified that I actually have to have this conversation with other website owners and bloggers. I mean, really. Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post?

Google 148
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This Week in Social Media – 6/5/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

More Trending

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Even Yahoo! Gets A Redesign

Small Business Mavericks

'Every now and then you have to take a second look at your website and decide if it’s time for a redesign. Even Yahoo! has redesigned its search results pages. When you redesign your website, you want to stay true to your brand and image. You don’t necessarily need to change the content, although that may be necessary as well. But the redesign itself should reflect your company’s values.

Yahoo 101
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Good Life Project

Twist Image

'Where does Jonathan Fields come from? I am fascinated by people who are great at having conversations. I have a deep admiration for people like Charlie Rose and Howard Stern (say what you will about both of them). In the new media world, there are few people that have made that kind of ascent. Jonathan Fields from Good Life Project , could well be one of them.

Project 104
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.

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Google Hangouts: Turning Bloggers into Broadcasters

ProBlogger

'This is a guest contribution by Sarah Hill, the Chief Digital Storyteller for Veterans United Network. Blogging no longer has to be a text based conversation. Google+ has allowed bloggers to become broadcasters , adding a visual component to each blog post, and all you need to become a “Blogcaster” is a webcam, an internet connection, and Google+. Understanding the Basics of Google+.

Blogger 49
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A lesson in trust from a used car salesman

Jeff Esposito

'A few weeks back, my wife and I bought a new car, during the process, we were impressed with the level of trust the folks at Toyota of Watertown worked to build up.

Buy 51
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15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy

Writtent Blog

'Is SEO dead? Not exactly. The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. We’re now in an era where quality content creation reigns supreme, and search engines are increasingly taking social signals into account to judge the quality and relevance of content. That being said, keyword research still matters.

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Psychology in driving conversions: thoughts and infographic

Social Email Marketing

'No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios, email marketing campaigns, landing page A/B testing systems, lead nurturing programs: if conversions don’t happen, they.