Thu.Apr 25, 2013

Trending Sources

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? Moreover, marketing has become so deeply entwined with technology.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion. . In  Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. and Bing, among others. Level 2: FBX.

My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it. At least it feels that way. Screen size.

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use  via Flickr, CC 2.0. grew up in a single parent household. My mother was a cashier for the majority of my life, first at McDonald’s then at various convenience stores.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Ultimate Guide to Making an Affiliate Income from Your Blog

Viper Chill

A few years ago I wouldn’t have written a blog post about affiliate marketing. It all seemed too dirty. But that’s changing now thanks to a few animal updates from Google. These days it’s all about trust and authority – you need your readers to see your blog as an authority and you need Google to trust your SEO strategy. How to choose the right affiliate program to promote.

5 Ways To Make Content Shareable

Small Business Mavericks

People are emotional creatures. Salespeople know this. That’s why they understand that people make buying decisions emotionally and justify them logically. The same can be said of sharing content on social media sites. The key is to appeal to people’s emotions. Here are 5 ways you can do that with your content no matter what niche you are in. Show that you care – The most basic way to appeal to your audience’s emotions is to show them that you care. Let them know that you care about their concerns, their needs, their desires. Remind them how great those days were.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Tweet (Source: NM Incite ). 2) 81% of U.S. Tweet (Source: BlogHer ).

Younger Consumers Turn Up Digital Music Listening

Idaconcpts

As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up. From the graph above, it becomes obvious that Internet radio will eventually take over AM/FM radio.

14 Bloggers Share Their Daily Blogging Routine

ProBlogger

Yesterday I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. As part of that post I was intending on describing my own blogging routine – but on the spur of the moment decided to email a group of blogging friends to ask them to describe how they go about blogging. hope you find them as fascinating as I do.

6 Elements of Change Management

Engaging Brand

We live in changing times - that''s for sure! Whether it be constant economic uncertainty or new technology appearing everyday, change is there as a competitor. As I often say evolving is so much better than change - change is so much more difficult but if for some reason you are forced into a change management situation, then the change process needs to handled in the right way. . Honesty. Aspire.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketers, Let Your Egos Go

Twist Image

What if your ideas didn''t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regiment? There is a very real threat to the marketing profession, and it''s one that has been present for quite some time, but it''s gaining more and more momentum. Let''s take a step back. Great advertising is magic.

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

File this one under, “oh no they didn’t!”. In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account. In a sea of crave-inducing food photos, this post is unique because it’s unexpected.

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The  bad news is that the media is still hurting.  Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.  Or to form partnerships with the media to report on subjects they can no longer cover.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis

5

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

8 Reasons Why it Rocks to Be an Association Consultant

SocialFish

Bwahahahaha. GREAT Ignite session by Jeff De Cagna and Jamie Notter at CalSAE. Potluck

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The  bad news is that the media is still hurting.  Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.  Or to form partnerships with the media to report on subjects they can no longer cover.

State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. The  bad news is that the media is still hurting.  Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.  Or to form partnerships with the media to report on subjects they can no longer cover.