Wed.Nov 21, 2012

Trending Sources

[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” ” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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Do You Have What It Takes for a Career in SEO?

Techipedia: Tamar Weinberg

This is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. Take February 2012 for example. DON’T work in a bubble.

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The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Making a match !

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Better Homes and Gardens, Allrecipes.com Use Pinterest For Thanksgiving Holiday Promotion

The Realtime Report

Better Homes and Gardens, Allrecipes.com and Campbell’s Soups have all turned to Pinterest for their “Best Thanksgiving Ever” promotion. The sweepstakes invites those who are excited about Thanksgiving to “share their favorite things about the holiday,” including food, decor, guests, traditions and more. The incentive?

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Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. The study included two control groups: one group of U.S.

In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept. That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia.

Social Business Trend for Next Decade

Engaging Brand

No doubt our RSS feeds will be awash with trends for 2013 any time soon however I would like us to think about something bigger that is happening in business. Social media or social marketing have changed the way customers see the relationship with brands. Many companies still think that this is a fad but after steady growth over a decade I am not sure why the customer believing they should be valued and listened to - should be a fad! The behavoural trend will spread.from customer interfaces to manufacturing, to creative - across the business. what I call the 'social business'.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Which is Better: Social Media or Email Marketing? [VIDEO]

SocialFish

If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets, and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles. So it’s natural that at some point you’d ask which is more important: Social media or email marketing. Sadly, the short answer is you need both.

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2012 Black Friday and Cyber Monday Deals for Bloggers

Kikolani

What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. This list will be updated as new deals are found, so stay tuned! Courses. Get your social media education from the experts! Ebooks. Bloggin

4 Social Media Controversies Solved

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. One of my favorite new projects is The Baer Facts , a short weekly video I’m producing with my friends at ExactTarget (a long-time client and provider of amazing interactive marketing software). It gives me an opportunity to let my inner cranky old man.

Binging Relevant Search Back

Kikolani

This is a guest post by Jeet Banerjee. Which search engine do you use for finding information, products, or services? For most of us, that answer is Google. Google has been the top search engine for the last few years and has essentially dominated the world of search. Bing is loud, proud, and openly challenging users to see first hand why they are better than Google. The Algorithm Changes.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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Blogging in Brief: Targeting, Teasers, and Trends

ProBlogger

The last few weeks have turned up some interesting new finds in the world of blogging. I’ve covered some of the more innovative ones here—let us know what cool ideas you’ve spotted in the comments. ” This is a simple, but effective way to target an audience. That single word (in the context of the page design) lets users work out immediately if this is the place for them.

Meaurement and ROI Top Social Media Concerns

Proactive Report

A new survey of 44 global PR firms revealed that 82% want a standard measurement tool  and that measuring ROI is the number of barrier to using social media. Social Media Strategy

Reusing Freelance Writing Online: the Pros and Pitfalls

ProBlogger

This guest post is by Emma Merkas of $30 Date Night. It was my blog that landed me my weekly newspaper column. I’m a huge advocate of self-publishing, If you know you’re talented at something, and if you have an opinion you want to express, a song you want to sing, or a specific skill you want to teach, go right ahead and do it. She’d been reading my blogs and since her relationship and dating columnist had left for another publication, she wondered if I could do for the paper what I’d been doing online. Yes, I could! Of course I could. My husband wondered what the heck was going on.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Choosing a Cheap Laptop

Idaconcpts

When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. These are used or previously broken laptops which have been professionally restored to a good standard. More RAM is always better. Takeaway.

Gearing Up For Black Friday, Cyber Monday

Small Business Mavericks

Two days of the year are traditionally the biggest shopping days for retailers, online and off line. Black Friday, the day after Thanksgiving, is the biggest day for brick-and-mortar stores. It always has been. It’s the day when retailers open their doors early to allow shoppers inside to do their Christmas shopping. And it results in a huge day of shopping all across the land. Cyber Monday is the the first Monday after Black Friday. On this day, Christmas shoppers go online and make the purchases they couldn’t make the previous Friday. Better late than never, though.