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I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. Twenty-two years later and we’re still having this conversation. . The reason it has come to my attention is because IBM, a major PGA tournament sponsor, promoted  Virginia “Ginni” Rometty to CEO in January. And she’s not allowed to join the club. MORE >>

“We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.” ” See what you think of this slide deck by Gareth Kay at Goodby, Silverstein and Partners, and ad agency based in San Francisco. lot of this should resonate with anyone who communicates anything on behalf of an organization. Time for true radicals. They are worth it. MORE >>

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa. How Does Social Media Figure Into Your Marketing Plans? Resonance: will your message stick around for any length of time? Turn That Influence Into Action. MORE >>

I have to start with the caveat that this title is not original. recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed! Edward L. And I tend to agree…to a point. There is a science to what we as public relations professionals do on behalf of clients or employers. creating an appropriate message (roses?), As Arthur W. MORE >>