Thu.Apr 05, 2012

Trending Sources

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. This same company issues laptops, email, and wireless access to all of their employees. Hmmm…slight change in position, eh?

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. People might see your content through more than one of these channels. How bogus is that?

Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!

Leverage the Difference Between Online Influence and Popularity to Your Advantage


Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa. How Does Social Media Figure Into Your Marketing Plans? Resonance: will your message stick around for any length of time? Turn That Influence Into Action.

Social Media Automation 101

More Trending

Of Starbucks and Starcrossed Lovers

Spin Sucks

Today’s guest post is written by Rusty Speidel. Starbucks coffee shops are funny places. They are sort of the cultural watering holes of any given neighborhood, so many weird things happen there. People meet there for breakfast, a little news, business meetings, dates—you name it. even watched a lady order a Frappucino with TWELVE espresso shots in it. Fo realz. Was it a meeting or a date?

Klout 49

The Other Side Of Our Digital Selves

Twist Image

You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference , I can't get the dinner conversation I had with Sherry Turkle out of my mind. Turkle is a professor at MIT and the author of the fascinating book, Alone Together - Why We Expect More From Technology and Less From Each Other. Digital makes life better. That was always my assumption. iphone.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

From the moment we wake up, brands bombard us with attempts to get our attention.  These marketers gear their advertisements and logos towards making our lives easier and connected.  However, in our internet-savvy world, we are beginning to demand more from our brands.  We want them to make us feel alive.  Make us fall in love.  Give us a reason to choose.  Gain our trust. So how do brands respond?

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. However, Yahoo!, Ask and AOL probably think the opposite as their share of the search market gradually diminishes. We expected as much from Yahoo! as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided.

Yahoo 16

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Build Blog Products That Sell 1: Match a Unique Idea to Your Audience


This guest series is by Greg McFarlane of  Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? As the worldwide recession enters its umpteenth year, it’s difficult for most merchants of any kind to make a sale. It’s particularly so if you’re a blogger who wants to advance from engaging readers about your subject of interest to getting those readers to buy something. In an average-to-booming economy, it’s easy to get people to part with their discretionary income, and not that much of a deal if they don’t. If that describes you, great.

Buy 11

24 Hours on Yahoo Answers [Infographic]


Over a period of 24 hours on Yahoo Answers, the following number of questions were asked and answered in each category. Click for larger image). via Neo Mammalian Studios. Business & Marketing 24 hours yahoo answers yahoo answers yahoo answers data yahoo answers info yahoo answers infographic yahoo answers stats Yahoo

Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Indeed it is.

How to Get Reader Feedback that Helps Shape Your Next Product


In our first article from the series Build Blog Products that Sell , Greg McFarlane makes an interesting point. “Don’t be afraid to solicit feedback,” he says, “but on the other hand, don’t cede the responsibility of initiative by asking your readers, ‘So, what would you like to see?’” ’” I wanted to touch on this in a little more detail, because I know that for those just starting out on their first foray into building blog products, and possibly doing reader research, the distinction can be unclear. How Copyblogger did it. ” No.

A World Gone Social

Learn how companies must adapt to survive.

NCAA can’t spell, sex sells and PEEPS!

Jeff Esposito

Hey folks, how was your week? Hopefully many of you are getting out early today or have off in honor of Good Friday or Passover. My week was productively busy and I am excited to see the fruits come from the groundwork laid. Have any big weekend plans? My family will be celebrating an early birthday for our son with Mrs. Espo’s family. Enjoy and catch you all on Monday. Carl’s Jr. case study.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Think about others