Thu.Feb 23, 2017

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Update on Social Media ‘Buy Buttons’

Ignite Social Media

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. To be honest, they haven’t really taken off due to a variety of reasons which we will dive in to deeper in this post.

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Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Meltwater

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… Read More.

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What Humans Want Vs. The Chatbot Struggle

Twist Image

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for brands that reside inside messaging apps is a key near-to-mid-term strategy for connecting to consumers. We are already seeing services like Uber reside in popular messaging apps in other parts of the world.

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Sidekick 3/12-3/18: Social Holidays, Themes, and Noteworthy Events

Meltwater

Et tu, Sidekick? Don't worry, we won't betray you (or Rome)—Sidekick is coming hot with… Read More.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Ways to Improve the Online Shopping Experience

Pixlee

Retail is a $5 trillion industry in North America alone and a force that has only continued to show exceptional growth over the years with the advent of online shopping. As a consumer, step into a store and you’re transported into a world full of branded displays, service, and face-to-face interaction with products of interest. Go to a store’s website and (for those brands with a developed understanding of the former) consumers can come to expect much of that same experience translated into a di

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5 Keys toward Creating a Killer Twitter Audit

agora pulse

Is it time for a Twitter audit? Probably so. While juggling other business demands, it’s easy to neglect your social media accounts. That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Find out what’s working well and what needs improvement. So don’t wait any longer. Here are five keys to a killer Twitter audit. 1. Identify Branding Gaps.

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