Thu.Jan 19, 2017

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Growing and maintaining your audience on Instagram can be difficult. Using Instagram takeovers are a great way to grow your audience, get new eyes on your brand, or give your audience a “reward” for following you. In this post I’ll outline the key steps in creating a successful Instagram takeover. 1. Define Your Takeover Goals and Benchmarks.

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2016’s Top Tweets (and What We Can Learn from Them for 2017)

Meltwater

As January hits its stride, many of us are breathing a sigh of relief. But… Read More.

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How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Year in Review: Top 3 Social Media Themes of 2016

Ignite Social Media

A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. While it’s impossible to remember all the changes that happened, we can help you wrap your head around the biggest social media themes of the year to help you plan for 2017. 1) Video, Video, and More Video.

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How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results.

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Building My Social Selling Nest at Hootsuite

Koka Sexton

It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. A year that was impacted with experiences and decisions that are sure to set the stage for the next decade.

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Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center.

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Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite

Twist Image

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name to Mirum and became a global digital marketing agency, after bringing together several digital marketing agencies that had been acquired/a part of the J.

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The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 1. Influencer marketing is the fastest growing channel for customer acquisition. 2. Businesses make $6.50 for every dollar invested in influencer marketing. 3. 93% of marketers are seeing results in improving brand exposure through influencer engagement. 4. 75% of marketing pros consider influence

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. Before we dive further into the merits of narrative storytelling, let’s review a few key points: 1.) Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.