Creating a Communal Narrative: A Case for Skipping the Press Release
Waxing UnLyrical
DECEMBER 7, 2016
Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.
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