Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages.

Engagement 143

Engagement Banking Eventful Communities 143

Ignite Social Media

NOVEMBER 21, 2016

Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram Adds Links, Boomerangs and Tagging to Stories. Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers.

Instagram 131

Instagram Survey Hashtag Influencer 131

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry! However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media man

Social Media Management 93

Social Media Management Social Media Applications Analytics 93

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead.

Trends 88

Trends Social Media Instagram Microsoft 88

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Social Media

agora pulse

NOVEMBER 21, 2016

How do you know people like what you tweet? A simple measure, of course, is to check to see how many people hit the “like” or “retweet” button on each of your tweets. If you go by those measures alone though, you most likely aren’t seeing the big picture. Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to.

Analytics 90

Analytics Twitter Report URL 90

Sprout Social

NOVEMBER 21, 2016

From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience.

Hashtag 87

Hashtag Eventful Survey Report 87

Sprout Social

NOVEMBER 21, 2016

We as consumers like to think that we’re above marketing tricks. We’re savvier than when we were shopping 10 years ago. We use tools like price-comparison apps and budget-prompted push notifications to help us shop better. Use consumer psychology to your business’ advantage. This doesn’t mean you use evil tactics to deceive your customers. Consumer psychology is all about knowing your customer’s buying habits.

Tips 81

Tips Facebook Price Discount 81

Socially Sorted

NOVEMBER 21, 2016

Are you ready for your best year in 2017? Want to get started early this year? . In this post I share 3 steps to set content goals for your best year in 2017. . I’ll be the first one to put up my hand and admit that I am not naturally a goal setter and I AM naturally a procrastinator. But I’ve been getting better at it and this past year has taught me a lot about setting goals and working on projects… personal and professional.

Content 77

Content Survey eBook Project 77

The Realtime Report

NOVEMBER 21, 2016

Obsolete SEO Techniques It’s Time To Forget. Due to constant changes to policies, search engine giants like Google are constantly forcing SEO experts to adapt to new realities. SEO methods that were efficient not too long ago are now not only completely useless, but can actually affect your search results negatively. But what methods should you ditch completely and which ones are still efficient?

SEO 76

SEO Directory Foursquare Engineering 76

Twist Image

NOVEMBER 21, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away.

News 71

News iPhone Social Media Facebook 71

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Social Media

ProBlogger

NOVEMBER 21, 2016

By ProBlogger SEO expert Jim Stewart of StewArt Media. You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. But what does it mean for you? Do you have to drop everything and start the process of moving over right away, or will it pay to wait a few months?

Sites 41

Sites SEO Google Blogger 41

ProBlogger

NOVEMBER 21, 2016

Edit Your Blog Posts With Seven Simple Steps. A lot is taught about the importance of writing great blog posts, but it is in the editing of your writing that your post can really be made to shine. If left unedited, it can create a very different impression that can hurt people’s view of you and your blog. In today’s episode, I want to share with you a simple 7 step process to editing your posts.

Blogger 29

Blogger Process Questions Publishing 29

ProBlogger

NOVEMBER 21, 2016

Edit Your Blog Posts With Seven Simple Steps. A lot is taught about the importance of writing great blog posts, but it is in the editing of your writing that your post can really be made to shine. If left unedited, it can create a very different impression that can hurt people’s view of you and your blog. In today’s episode, I want to share with you a simple 7 step process to editing your posts.

Process 21

Process Blogger Questions Publishing 21