Mind the Most Important Influencer: You
Waxing UnLyrical
APRIL 27, 2016
Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting.
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