Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in

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SEO How To Campaign ROI 108

Twist Image

APRIL 4, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Software Platform Instagram News 48

Convince & Convert

APRIL 4, 2016

The Story Master Speaks. Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling.

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Proposal Film Campaign Consultant 77

ProBlogger

APRIL 4, 2016

In the last episode of the ProBlogger podcast, I talked about how to blog with heart – but I also mentioned that merging those efforts with strategic blogging is a better combination for success. In today’s episode , I discuss the second half of that idea: blog strategies. These topics were in response to two bloggers I chatted with recently who weren’t seeing the results they wanted with their blog, because both only focused on one half of this equation.

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How To Blogger Strategy Tips 27

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Convince & Convert

APRIL 4, 2016

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around.

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Video Content Marketing Film 93

Waxing UnLyrical

APRIL 4, 2016

While “larger than life” personalities have always drawn attention, it seems we’re really living in an era where personality often trumps almost everything else. And today more than ever, brands are exhorted to “show some personality.” So as we in PR try to bring more personality to our work – both our own as well as our clients’ – the question is: Can personality help you become more influential?

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Influencer Banking Consultant Training 109