Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool.

Video 93

Video UGC Content comScore 93

Kikolani

MARCH 17, 2016

Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. com reports that visuals are processed 600,000 times faster than text and only 20% of text on a website is actually read by visitors.

Video 100

Video Content Marketing Applications 100

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and mo

Data 65

Data Social Media Brands Forums 65

Twist Image

MARCH 17, 2016

Speaking in public. I have said it before. I will say it again. Time and time again, I have come across business leaders who have had tremendous success. They are in small, medium and large businesses, along with servicing both B2C and B2B audiences, and from both genders. It's nearly impossible to pinpoint - with accuracy - the "best practice" that all of them possess, but there is always one skill that they all have: their ability to speak in public.

Skills 61

Skills B2B Team Brands 61

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ProBlogger

MARCH 17, 2016

There’s plenty of other ways to spend your time, and certainly easier ways of making money – so why blog? What are the benefits, really? Isn’t everyone moving toward social media anyway? The questions all boil down to one thing (encapsulated by Marcus Boswell ): what does the modern blogger get out of blogging? Even if you love blogging, you probably still have wondered once or twice what future is there for blogging when so many other social networks are becoming more and more

Blogger 32

Blogger Social Networking Questions Instagram 32

Twist Image

MARCH 17, 2016

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide to initiate programs where the option to block ads is a core component of the ecosystem ( which, is exactly what is happening ).

Questions 43

Questions Mobile Apple Loyalty 43

Convince & Convert

MARCH 17, 2016

If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. YA’LL GET FREE PANCAKES!!! Learn more here: https://t.co/R9t3nNT8ZB pic.twitter.com/BrKCcTXhEh. — IHOP (@IHOP) March 3, 2016.

CSR 76

CSR Meme Delicious Campaign 76