Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Here’s some of what we talked about.

Meeting 109

Meeting Comparison Banking Retail 109

Convince & Convert

MARCH 11, 2016

Effective website copy stresses benefits rather than features. However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.

Conversation 95

Conversation Brands B2B Meeting 95

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MARCH 11, 2016

Is it just a job or the work that you were meant to do? I don't get tired of writing these words. I don't get tired of having conversations about business, and then turning them into a Six Pixels of Separation Podcast. I like prepping slides for a presentation. I love it when my Mirum team members come to me with pitches, decks, ideas for clients and more.

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Marketing Vimeo Feed Feedly 46

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

API 94

API Strategy Brands Marketing 94

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MARCH 11, 2016

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to a consumer-ready product, and the excitement of it from the business, investment and acquisition side. At first, most of the demos and applications felt just like a parlour trick (and some of them still are), but the path of evolution is becoming clearer.

Brands 46

Brands Microsoft Transportation Training 46