Fri.Feb 26, 2016

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Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense.

Mobile 89
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Alexa What’s Hot Feature Officially Retired

Bill Hartzer

The Alexa What’s Hot feature was just officially turned off today. If you now go to www.alexa.com/whatshot you’ll be redirected to a support article on the site: The What’s Hot feature has been retired – February 2016. The Alexa What’s Hot feature was retired in February 2016. You can uninstall the optional buttons from your Internet Explorer toolbar at any time via the toolbar options menu.

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Buy Now or Buy Later: the iPhone 6S vs. the 7

Idaconcpts

Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block. With rumors constantly circulating about new innovations that the company is attempting to incorporate into its flagship product’s design, it seems as though that, even as the new version of the iPhone is released, consumers can’t help but immediately look forward to next one.

iPhone 79
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3 hacks to grow your business (dedicated to lazy entrepreneurs)

Absolute PA

I’ve discovered that I am really lazy. Put me on a beach and I’ll zombie for hours. I eat snacks instead of cooking real food (cold baked beans straight from the tin, anyone?) but invite me to yours for dinner and I’m THERE. Most mornings I’m too lazy to chew food so I’ll drink a healthy smoothie. Straight out of my Vitamix jug with a straw (so I don’t need to lift it to my mouth and it saves on washing up).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Don't Forget The Message

Twist Image

"The medium is the message.". You know this infamous saying. It was introduced to the world in Marshall McLuhan 's book, Understanding Media , in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

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Influencer Marketing is like High School

Proactive Report

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

More Trending

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Influencer Marketing is like High School

Proactive Report

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Happy Saturday, ProBlogger readers! I’ve had a bumper week rounding these tips and newsbites up for you. The Pinterest stuff is extra useful if you’ve seen a drop in traffic referral from there, and I found vlogger Jim Chapman’s tips to be very interesting… it’s always nice to hear that even the big guns suffer from a little self-doubt.

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Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times.

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Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. It takes effort and time; two elements that many companies and businesses don’t want to invest in. But community is a funny thing; you’re either all in, or you’re out.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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12 Secrets to Building Natural Backlinks

Convince & Convert

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to influence the generation of natural links other than by creating awesome content? (highlight to tweet). To answer this, we’ll need to delve deeper into the very definition of natural backlinks.

SEO 95
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7 Days of Presidential Candidate Emails

Ari Herzog

A week after after giving my email address to the Democratic and Republican candidates for U.S. President, I shared screenshots from their welcoming responses. Campaign staffers for Bernie Sanders, Hillary Clinton, Donald Trump, Jeb Bush, John Kasich, Marco Rubio, and Ted Cruz wrote me hello. Rubio wrote me three times that day. Of note, Ben Carson didn’t send me anything.