Why Some CMOs Believe Mobile Marketing Isn’t Worth It
Convince & Convert
FEBRUARY 26, 2016
I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. In other words, enough already with the “(Insert Year here) will be the year of mobile” nonsense.
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