Waxing UnLyrical

NOVEMBER 16, 2015

Drum roll, people! My VERY OWN online course is here! Yes, I’m excited… that’s putting it mildly. After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. I have been wanting to do this for YEARS, and finally, finally have made the leap of faith.

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Course Module Training Consultant 150

Convince & Convert

NOVEMBER 16, 2015

Image via BigStockPhoto.com. Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable. Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of all sizes can benefit from adopting a lean mindset.

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Strategy Case Study Proposal Study 111

Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more.

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Small Business Yammer Tools HootSuite 109

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy.

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Data Conversation Case Study How To 100

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Social Media

Lucy Hall

NOVEMBER 16, 2015

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible. DO”S.

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Twitter Collaboration Case Study HootSuite 97

Twist Image

NOVEMBER 16, 2015

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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ProBlogger

NOVEMBER 16, 2015

In today’s episode of the ProBlogger podcast , I want to tell you a little story. I want to tell you about one morning in 2004 when I realised my blog, which I’d recently established as my full time source of income, had hardly any traffic coming to it. I lost between 80 and 90% of my traffic literally overnight, and I couldn’t figure out why.

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Forums SEO Blogger Eventful 36

Rebekah Radice

NOVEMBER 16, 2015

Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life.

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Small Business Social Media Reputation Social Networking 114

Convince & Convert

NOVEMBER 16, 2015

Business: #PRSAICON. Last week got off to a busy start in Atlanta, as the Public Relations Society of America held its annual international conference. From its Sunday kick-off, to its Tuesday wrap-up, #PRSAICON generated well over 15,000 mentions: Among the chatter, “PR” was (unsurprisingly) a top issue, along with “branding,” “marketing,” and “advertising.” In terms of speakers, Daniel Lubetzky carried the share of voice with 19%, followed by She

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Mashup Conference Sentiment Issues 102