How to Apply Youtility to Internal Communication
Convince & Convert
APRIL 7, 2015
'When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals.
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