Tue.Apr 07, 2015

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How to Apply Youtility to Internal Communication

Convince & Convert

'When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals.

How To 123
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One Quick Way To Increase Local Traffic

Small Business Mavericks

'A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. A real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. (Brianna Collier has a simple guide to this process on the Showing Suite real estate blog.

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When Sending a Sales Letter, Grammar Counts!

Bill Hartzer

'Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. From time to time I get emails from people who try to sell me search engine optimization services, and sometimes I write about them. And then there are the emails I have been getting from LinkedIn, which also are spam messages, as well.

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ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

'Over the years I’ve been asked many questions about blogging, but I find there are a few that pop up more often than others. While blogging is different for everyone, I have found that the conclusions I’ve arrived at after all this time still hold true. Over the next couple of weeks I’ll be posting my answers to the most frequently asked questions here at ProBlogger.

FAQ 43
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A New Way For Digital Marketers to Learn

Convince & Convert

'Podcast listening increased 25% last year in the United States, partially due to an increase in usage among businesspeople. Marketers – especially digital marketers like us who have to stay on top an ever-changing tech and trends landscape – love podcasts because they are the most time-efficient education format. You can multi-task when listening to a podcast in a way you simply cannot when reading a blog post.

Marketing 113