Tue.Jul 29, 2014

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75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

'As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app?

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Why Foursquare and I Split Up

Ari Herzog

'After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm.

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Three Sides of the Ball

Small Business Mavericks

'There really isn’t a clear, hard line between customer service and reputation management and marketing. They all are part of the same package because each one involves the same contact: the point between your business and your customer. It’s kind of like deciding which side of a ball is up because “up” is whichever part of the ball is on top at the moment.

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Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

'EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one. A post on LinkedIn’s new Publisher platform.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media, Politics And A Myopic World View

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response.

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[New Research] Do Viral Emotions Differ by Age and Gender?

Convince & Convert

'When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example , the average percentage markup for the services industry is close to 3,000%! Are you surprised? The answer just may be different based on your generation or your gender. Putting Emotional Response to the Test Content can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are.

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ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging

ProBlogger

'This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? You and everyone around you go crazy and act like teenagers at a Justin Bieber concert and start taking heaps of photos every time he makes a move. Then what do you do with all the photos you have taken?

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