yMarketingMatters

SEPTEMBER 26, 2013

'It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this: For most SMB’s, answering these questions can be a reality check.

Social Media 258

Social Media Small Business YouTube Guidelines 258

Direct Marketing Observations

SEPTEMBER 26, 2013

'Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a question for you. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient?

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Bill Hartzer

SEPTEMBER 26, 2013

'First it was Google Panda , and then we had Google Penguin. For the past several years, we have been dealing with pandas and penguins. But now, we’re dealing with a whole entirely new animal: the Google Hummingbird algorithm update. So, in a nutshell, what exactly is the Google Hummingbird algorithm? The knowledge graph and advanced search queries.

Google 152

Google Engineering Upcoming SEO 152

Convince & Convert

SEPTEMBER 26, 2013

'Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send exclusive content to its followers. The catch? Once the photo or video is viewed for the set time duration, it disappears and cannot be viewed again.

Film 140

Film Loyalty Upcoming Social Media 140

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Social Media

The Social Media Incubator

SEPTEMBER 26, 2013

'Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers. Not only does this let you keep track of what they are posting about, but it gives you a better chance they will follow you on social media.

Engagement 119

Engagement Social Media Reputation B2B 119

Small Business Mavericks

SEPTEMBER 26, 2013

'The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. One SEO even called Google out on anti-competitive practices. I’ll leave that for others to discuss.

SEO 101

SEO Small Business Consultant Analytics 101

Myrland Marketing

SEPTEMBER 26, 2013

'Yesterday, Kevin Mullett , Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. I know. I know. You’re thinking… “Yawn, Yawn, they’ve been searchable, Nancy.” Not so fast. Stick with me here for a minute. This is different. Zaheed Sabur , Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday: “Today we’re bringing a richer hashtag experience to Goo

Hashtag 89

Hashtag Google Tumblr Instagram 89

Proactive Report

SEPTEMBER 26, 2013

'This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation a “crisis.

Training 58

Training Skills Industry Team 58

ProBlogger

SEPTEMBER 26, 2013

'A few weeks ago I asked readers of ProBlogger to tell us about the fears that they’ve faced and overcome as bloggers. The response was fantastic with some honest sharing – thanks to those who commented – your comments not only helped me prepare for a talk I was giving on the topic at our event but also helped me to overcome a fear I was facing on that very day.

Questions 55

Questions Eventful Training Tips 55

Janet Fouts

SEPTEMBER 26, 2013

'So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology. Instead of being bombarded with ads for products we don’t want and hammered with cold calls, we’ll find that products and services are offered to us that we actually want. Our electronics will be connected. Just before the alarm goes off in the morning our coffee pot will warm up, the thermostat in the house will turn itself to the proper temperature, the lights w

Aggregator 141

Aggregator Data Review Hosting 141

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Social Media

Laurel Papworth

SEPTEMBER 26, 2013

'In Bed, Much? I understand courting Rupert Murdoch. Doesn’t do anything for us the voters, but might help pollies campaigns. Newspapers are information distribution channels, might as well try and make sure your stuff is being distributed and hopefully impartially. But when it comes to social media, Australian politicians simply do not understand the scope of metagovernment, scoff at grassroots movements and are not following the lead of overseas Leaders who meet and work with CEOs of Fac

Meeting 106

Meeting Twitter Facebook Social Media 106