Adam Sherk

JULY 9, 2013

'Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being a

Research 183

Research Content Hitwise Adwords 183

Convince & Convert

JULY 9, 2013

'Image via BigStockPhoto.com. Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.

Influencer 158

Influencer Strategy Content Marketing 158

Small Business Mavericks

JULY 9, 2013

'The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Every two years Moz asks the most powerful SEOs in the industry what they think are the most important ranking factors right now. Recently, they published the 2013 ranking factors survey results. There are three really important and striking results to come out of this report.

Domain Name 105

Domain Name Survey SEO Small Business 105

Twist Image

JULY 9, 2013

'What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially, these instant publishing platforms were seen as simple online journals for those who wanted to keep them. Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based

Comments 105

Comments Syndication RSS Metrics 105

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ProBlogger

JULY 9, 2013

'A year back, a new cafe sprung up in our area. At the time, I didn’t really pay much attention to it as I was satisfied with the 2 cafes I already went to each week. But last Christmas morning, I was desperate for a coffee and it being Christmas Day, no cafes were open in our area – except this one. So I went in that fine Christmas morning, ordered a take away latte and went on with the day’s festivities.

Comments 49

Comments Blogger Communities Types 49

Jeff Esposito

JULY 9, 2013

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34

Jeff Esposito

JULY 9, 2013

34

34

The Social Media Incubator

JULY 9, 2013

'Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So what can your business do to create engaging content?

Engagement 174

Engagement Social Media Tips Content 174