Fri.May 10, 2013

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No More Apologies

Waxing UnLyrical

'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.

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Understanding EdgeRank [infographic]

Mindjumpers

'Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from the Postrocket blog that summarizes how EdgeRank works.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

'Scott Gulbransen, H&R Block @sdgully. Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.

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Why Mobile Search Is Important

The Social Media Incubator

'One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Know If Your Content Is Strong

Small Business Mavericks

'It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche. Secondly, it’s got to present you as a subject matter expert without making a sales pitch.

Content 101
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If Someone Is Watching, You Will Pedal Faster

Twist Image

'We are creatures of evolution. No matter how hard we try to deny it. Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When trying to figure out why we do things, there are few people as interesting as Adam Alter. Alter is an assistant professor of marketing and psychology at NYU ''s Stern School of Business and psychology department.

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More Trending

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Hungry Hungry Hippos, the Honey Badger and kindergarten

Jeff Esposito

'So after having a few weeks without rain, our little slice of earth in Waltham has now been filled with rain. Wednesday night had some great thunder that shook the house but did not wake up our little guy. How was your week? Hopefully you stayed dry and had a productive workweek and are looking forward to the weekend. Don’t forget to call mom on Sunday and Happy Mother’s Day to all the moms out there.

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4 Great Gadgets for Ocean Sports

Idaconcpts

'Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Living in the island of Oahu , I am surrounded by the Pacific Ocean and I love it. With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing.

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Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!

Writtent Blog

'I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. A recent CMI reserch on small business content marketing is attached! The CEO’s Guide to Listening on Twitter.

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Fetching Friday – Resources Mashup & Tough Love

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. Stop Wasting Money: How to Get the Most Out of Your Blogging Education – Do you buy conference passes, courses, or ebooks?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Will Your Content Marketing Last The Distance?

ProBlogger

'This is a guest contribution by Ruchi Pardal of ResultFirst. Some people believe that content marketing means multichannel, and seemingly mechanical, publishing of anything, anywhere. Their goal is to gain links and rank well (of course, momentarily) using thin content, spinned content, keyword-rich content or unnecessary press releases. That’s the kind of content marketing that brings very short lived benefits (if any).

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