Thu.Jan 17, 2013

Trending Sources

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. 84% agree that communicating core values via social media is integral to leadership (46% strongly agree). only 4% think that a leader?s

The Impact Of Photos On Facebook [Infographic]


When it comes to posting on your business Facebook page it’s important to keep in mind the value that photos add to your text and/or link posts. The infographic by Wishpond reenforces strong data that photos are king when it comes to posts. For example,  photo posts on Facebook receive 84% more link clicks and 53% more likes on average. Facebook Are you posting photos on your Facebook page?

4 Google Apps for Android


Google has taken over a large swath of the World Wide Web. No getting around that. From securing their indelible place as the dominant web search engine, Google is positioned to become just plain dominant. You can’t readily change who is the top Internet banana at any given moment. But you can make Google’s xenophobia work in your favor by jumping on the bandwagon. Google Drive. Google Maps.

Social Businesses Use Technology for more than Marketing


In our circles, everyone understands that social technologies are a must for marketing and communications. That bandwagon is pretty crowded these days. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department. For example, why aren’t our performance reviews more social? Humanize Social, In Theory

Social Media Automation 101

More Trending

3 Creative Ways to Leverage “Big Data”

Convince & Convert

Image via dermiller. We’ve heard the buzzword term, big data , in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future is not big data, the future is big understanding, and it’s not the same thing.” So, how can you understand the data to further your customer service, Click to read more » Integrated Marketing and Media

Facebook Graph Search: Why Investors Shouldn’t Worry


Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search  – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries.

Social Media Predicts NFL Conference Champs

Jeff Esposito

Thirty-two teams entered the NFL season with visions of hoisting the Lombardi Trophy. This weekend, only four remain. Two teams will come out of Championship Weekend with the right to represent their conference in the Super Bowl. In the AFC, we’ve got the Ravens at the Patriots; while the NFC boasts the 49ers visiting Atlanta in the Georgia Dome.

My 10-in-1 Content Creation Strategy [Case Study]


This guest post is by Wayne Turner of MurrayKilgour.Com. Content creation calendars and schedules are the bane of most serious bloggers’ and content managers’ lives, depending on which side of the creative block you’re on. straddled this fine line on many occasions until my Eureka moment. Having amalgamated my home radio and video studios I realised that I could double up on content creation with my business-consultant partner, a content reservoir of genius proportions. Soon we had discovered a 3-in-1, then a 6-in-1, and finally a 10-in-1 content creation strategy. Time costs!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Manti Te’o story gets Taiwanese animation

Jeff Esposito

No comment needed aside from – sad, but awesome… sports Manti Te'o Manti Te'o girlfriend Mantio Te'o Scam

How To Write Content That Closes Sales

Small Business Mavericks

Your website content must do two things: It must first appeal to your ideal customer. And, secondly, it should close the sale. This is the dual nature of all website content. Your Ideal Customer. Your ideal customer is the person you want to do business with. For an auto mechanic, it might be people who are experiencing car problems. You may even specialize in a particular type of automobile – say, drivers of foreign cars. All of your website content should be written to attract the attention of your ideal customer. For a grocery store owner, it’s people who want to eat.

Cartoon of the day

Jeff Esposito

Cartoon of the Day