Tue.May 29, 2012

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Social Media Comic: The Social Media Timesink

SocMed Sean

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. Do you work in social media? Do you experience social media overload? Cheers! –Sean.

Three Reasons Facebook Camera Will Work

Spin Sucks

Just a few short weeks after Facebook bought Instagram for $1 billion, the social network has released its own mobile photo sharing app, aptly called Facebook Camera. The Billion Dollar Question. But why build a photo-sharing app when you just dropped a ton of cash on one last month? It turns out the Instagram deal isn’t quite finished. ” But the Real Reason. It’s not for us.

Who Owns Social Media? Risk Management?


I’ve explored the similarities between building community and risk management before on this blog. First, I penned Community, Social  Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. So who owns social media in your association? Risk and Social Media

Good PR is Good PR

Spin Sucks

Today’s guest post is written by Merritt Allen. As a lifelong Jeopardy! fan and former third-place contestant , I was surprised at how engrossing the 2012 Teen Tournament was. Typically, I ignore the Teen Tournament, turning up my trivial nose at post-2009 pop culture and 7 th grade biology questions. But this year’s tournament was compelling for three primary reasons: 1. Washington, D.C.,

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Don’t Be a Social Media Guinea Pig

Convince & Convert

When it comes to social media, there are few sure bets. One thing’s certain, however:  people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, about this lust for what’s new.

“Not All Fans Are Created Identical”: The Jeff Widman Interview


First of all – let me say that Jeff Widman, Co-Founder of  PageLever , and numerous other top talent will be speaking at All Facebook Marketing Expo. This is a wonderful opportunity to interact one-on-one with these people in a small conference environment. Disclaimer: I'm moderating at the conference as well; as is my colleague Todd Tweedy. Enter Jeff Widman, Co-Founder of  PageLever. Big

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

You knew this day would come. The day there’d be a post about the  Manwich  here at WUL. Image: keysi via Flickr, CC 2.0. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12. So how did we get to this point? Well, recently  Gini Dietrich  invited  Lindsay Bell  to dinner via The Twitter. Sloppy Joe Sauce and Lesson in Listening. You do listen, right?

Would An Online Presence Save Your Business?

Small Business Mavericks

There’s been a rather large contraction of the retail sector around the country, in fact, around the world. At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. They have effectively ceded any online sales to those businesses who have had the foresight to create an online presence. In simple terms, you cannot blame the online world for taking away your business if you not also online competing with them.

A World Gone Social

Learn how companies must adapt to survive.

7 Deadly Sins of Brand Marketing

Engaging Brand

Bombarding the inbox  with information you want to share, rather than the customer wants to receive. Making access to your brand so damn difficult ! Anyone get frustrated with no assistants.hidden contact details on website, bad navigation, that wretched message about how the brand 'values us' whilst making us hit 27 phone options and waiting for an hour. Overpromising and underdelivering.so much better the other way round. Inconsistency - make sure service, product, delivery, interfaces, payments and add on's all show the brand values. Think product or service attributes NOT experiences.

Social Media Boosts Organic Search Results [Infographic]

Puzzle Marketer

Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” ” with an experiment. This infographic is a result of that experiment and shows very interesting results. Summary, in order from least effective on SEO to most effective: 100 Google+ Followers yielded a 14.63

Boost Conversions Step 1: Review Your Offer


This guest post is by  the Blog Tyrant. A few weeks ago I was sitting down to dinner with my big sister, and talking about one of my web businesses. “What’s your quotation success rate?” ” she asked me with a face full of pizza. “Pretty good,” I replied, sounding—I admit—pretty stupid. “Find out exactly what it is,” she came back. Getting started.

Kids… They Truly Are Our Future… Demographic, That Is

Shift Digital

This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). Last week we wrote about how competition brings out the best in us. Today, we’re discussing why QSR franchises should focus on kids. Enjoy! . It takes a bold and innovative thinker to own a QSR franchise, something we think most potential franchise owners are, and their creativity must always be challenged when determining what the next big QSR market trend is. Eating healthy is the top concern of most QSR franchise owners. Now, go out there and show the QSR industry what you’ve got!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Melbourne Food and Wine Blogging Event


I’ve been excitedly sitting on this one for a while now and am relieved to finally announce a new ProBlogger event that is coming up for Melbourne Food and Wine Bloggers (and anyone else who wants to travel to Melbourne for an evening). Here are the event details: Date : Tuesday 17 July 2012. Time : 6pm arrival. Venue : Maha – 21 Bond St, Melbourne. Cost : $120 per person.

Conversion Optimization: Our New Series


Of all the topics that bloggers ask me about, conversion optimization is among those at the top of the list. All of us have conversion goals of some sort. It doesn’t matter whether you’re aiming to make money blogging, or you’re in it purely for pleasure, you’ll probably want to grow a subscriber list at the very least! Some of the blogger’s most common conversion goals include: grow signups to an email subscription list. attract Facebook fans and Twitter followers. boost downloads of free products, whitepapers, and samples. increase sales of products and services.