Motherhood hit like a ton of bricks. Nearly 10 years of experience in marketing, media, and startup business management, meant nothing being thrown into a trade with no training. d be lost if not for the strong network of women I had built in the field of motherhood. think marketing professionals face similar challenges. The rules and applications are always changing, with new responsibilities added daily. After returning to work post-maternity leave, I realized that my new life at home wasn’t all that different from my life as a marketing consultant. The Parenting Parallels. ——-. MORE >>

Today’s guest post is written by Geoff Livingston. After reading   Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. Like Gini, I was a literature major in college, and see value not only in studying the written word, but in creativity, metaphorical lessons, and storytelling. So reading these posts made me think of books that seem relevant to today’s online communications conversation. Check it out. loved it! MORE >>

One of the biggest questions many bloggers ask is how to monetize their blog. Search for that on Google, for example, and you’ll get over four million results. From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers). Yet instead if trying to come up with new ways to monetize your blog, why not dig back into your archives and use stuff you’ve already created? Create a Premium Ebook. Create an Educational Video Download. MORE >>

One of the key (business) social media activities in my day is sharing some of the better resources I find on Twitter. budget  an hour a day (maybe 90 minutes) because really, that’s all I have time for. While I’ve offered  the ‘how and why I tweet’  in-depth elsewhere, here’s a thin slice: Support & Service : The resources help the clients/customers/partners  I serve professionally. Social Proof : I’m able to spread some genius of the colleagues, creators, and other curators. Self Serving : I like to research, share (and be a resource ). MORE >>

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics , about a study that was being done to figure out what makes a good parent. The genesis of this came out of the massive business that is parenting books. If you are a parent, it's always surprising when you realize that for centuries, so many people have been parents and yet, there is no real manual for how to be a good parent. So, the question is this: does reading a lot of parenting books make you a better parent? The answer is no. But it doesn't end there. Intent is a powerful thing. content. MORE >>