Sun.Feb 05, 2012

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The Key Question Marketers Forget to Ask

Conversionation

“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?  There were tweeters with huge numbers of followers who scored very low on the influence scale.  This is now the exception. phdinparenting. snookca.

Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. From PeerIndex. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? And more than say, they have to show it in their actions.

Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. Thanks to Shashi Bellamkonda for making that happen). It was my first interaction with Jeremy – I started reading and following his work. Now I read his blog more often than any other marketing blog. Prius.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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An Easy Way to Decrease Your Unsubscribe Rate

ProBlogger

This guest post is by Michael Alexis of WriterViews. Frustrated with unsubscribes on your newsletter? You aren’t alone. Most of the metrics associated with our newsletters are fun to watch. Subscribe rate going up? Open rate rising? Awesome. Clickthrough rate skyrocketing? Yahoo! Image by Bruce Berrien, licensed under Creative Commons. So, what is it about unsubscribe rates that is so darn frustrating? Maybe it’s the feeling of rejection that the reader no longer finds enough value in our work. The problem isn’t what you are doing. Write Epic Shit. But you are doing it.

What brands need to learn about true fans

The Way of the Web

Are you watching the Super Bowl tonight between the New England Patriots and the New York Giants? I’ll be watching at least some of it, but my main interest in the NFL was in the in 90′s, watching Troy Aikman and the Dallas Cowboys in whatever coverage was available in the UK. Watching as a fan of a team is a stressful rollercoaster of emotions which often ends in disappointment.

Madison Avenue And Mountain View Collide For The Future Of Marketing

Twist Image

Episode #291 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ). This is our 20th conversation (or, as I like to affectionately call it, Across The Sound 20.20). Are technology startups the future of marketing? ad age. blogging.

Can A Small Business Survive Online With A DIY Mindset?

Small Business Mavericks

The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will. Are you a small business owner who is trying to survive online by doing it all yourself? There is a good chance your business is going downhill, and possibly your health as well. There is only so much a person can do. Are they expensive? Are you doing it all yourself?

A World Gone Social

Learn how companies must adapt to survive.

Top 5 Super Bowl Commercials

Jeff Esposito

2011 NFL Picks Super Bowl Commercials top 5 super bowl commercials

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Monday Muse #1: Mitch Joel

Ari Herzog

Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. He’s active all across the web including that little-known place called Twitter @MitchJoel. Growing the business of Twist Image. Without question.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic daredevil snowman snowman

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