Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? From PeerIndex. Use your scrolly-wheely-mousey thing to scroll. Influence is a TIME thing too. MORE >>

Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. confess never listening to his podcast, but his blog is in my RSS reader for top-notch writing and a Canadian slant to controversial issues; and I’ve also read the book. He’s active all across the web including that little-known place called Twitter @MitchJoel. introduce you to Mitch below and launch a new blog series called Monday Muse. MORE >>

“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points MORE >>

Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? What are you really trying to accomplish – as an agency – with all of this content and social media? You’re not selling ads, so website traffic isn’t inherently valuable. Do clicks and retweets or Facebook fans really build your business? Not in a linear way. Clients. Ouch). MORE >>

C hange is coming, and it’s coming fast. Resistance is futile, as the Borg on Star Trek famously said before assimilating another species into its cybernetic life form. For those in your organization who are resisting the mobile trend or who deny the importance of the mobile web on your content marketing strategy, prepare to be assimilated. Well, not really. But at least prepare to change your focus. As a BtoB Online article explains, the new media model, fueled by the Internet, social media and mobile, is here. Here are statistics to support your quest to have a mobilized content strategy. MORE >>