Mon.Oct 31, 2011

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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Using Your Real Name – Don’t hide behind a moniker or nickname. Don’t Be A Grammar Nazi! Blogging

Three Steps to Building an Incredible Brand

Spin Sucks

Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Before you can build a brand that has market ubiquity, fosters loyalty, and promotes advocacy, the proper foundation must be set. We trust them.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Using Your Real Name – Don’t hide behind a moniker or nickname. Don’t Be A Grammar Nazi! Blogging

How Much Transparency Is Too Much?

Spin Sucks

Reed Hastings , the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real customers. Overnight. Via email.

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A World Gone Social

Learn how companies must adapt to survive.

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Monday’s 5 [Halloween] Social Media Must-Reads

Firebelly

Happy Halloween! Below are 5 social media must-reads that we wouldn’t want you to miss. Social Media Slayers: Top Halloween Campaigns. By Rachel Leamon Halloween is one of the sweetest treats of the year for public relations and marketing campaigns. Using Halloween to their advantage, businesses are engaging consumers with frighteningly great social media strategies.

Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. ~   H. P. Lovecraft, Author. How are you learing about social media? Perhaps through books, conferences or workshops. Just as valuable is the way knowledge was transferred when blogs hit the business scene. from peer-to-peer in online discussions. . Just One Crowd Sourced Question.

A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Senior leaders want to establish them, new employees are being told to join them, and middle managers are being told to support them, but what, exactly are they? Nowhere does it say that it has to be virtual or physical or even either/or.

How Stockholm Transport Improved Its Brand Image Through Facebook

Mindjumpers

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade. Profile picture over 35500.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Don’t Tell Me I’m Wasting My Time

Convince & Convert

Guest post by  Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. know that it is impossible to please everyone in any scenario, but most especially in the online world. Because of that, I most of the time let snide remarks roll off me like water off a duck’s back. For covering the basics. they mutter.

Google Maps to Start Charging Businesses for Service

Bill Hartzer

According to a report , Google is going to start charging for usage of their Google Maps service. Google will charge businesses that are “heavy users” of their service. If a business gets more than 25,000 map requests per day, then the business will have to start paying to allow their users to use Google Maps. According to the BBC, there is a rumor out there about the fee. link].

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Facing Our Fears

Waxing UnLyrical

So, today’s Halloween. You’re probably trying to figure out what you costume you’ll wear to a party tonight, and, by the way, have you stocked up on candy? (I’ve been joking that instead of candy, this year I’ll be giving out toothbrushes. Hey, I’m all about what’s good for kids, even though I don’t have any.). Image: guadiramone via Flickr, CC 2.0.

Three Facts about Online Privacy

Engaging Brand

The next interview on The Engaging Brand podcast is about online privacy with Terence Craig - co author of Privacy and Big Data. topic I think is a growing concern and an area which we need to consider more and more. Ahead of the show Terence has shared with us 3 facts about online privacy which we should all know. 1.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Book Review: The Social Customer

Dave Fleet

Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Structure. The Social Customer is divided into three sections: Section One takes the reader through an overview of the topic of social CRM. Social Sales. Social Support. Strengths.

How to remove complexity

Engaging Brand

Great design is often described as simple. Design in the widest sense - a process, a story, a product, a new market. Simplicity though is a complex thing to achieve.simplicity is not simple, it is really hard work. Jonathan Ive s of Apple quote says. "We wanted to get rid of anything other than what was absolutely essential, but you don't see that effort. Do we need that part? the design process.

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Are you ready to be humanized?

Jeff Esposito

This post contains video, please click here if you cannot view. This video book review takes a look at Maddie Grant and Jamie Notter’s Humanize (Amazon affiliate link). The book is a must read for any budding executive or person looking to incorporate a human side to a business. Don’t read this book if you are satisfied with the status quo, don’t care or aren’t a human.

How to Use Big Business Finance Principles to Grow Your Email List

ProBlogger

This guest post is by Josh Turner of GatewayCFO.com. If you’re like me, you focus most of your attention on the growth of your site. You know that generating revenue is priority number one. Thinking about finance and accounting? That’s just a distraction. While this is true to some extent, there is much more to the world of finance than just counting the beans. Business finance is about using numbers to improve future business performance. In other words, accounting is about understanding the past and finance is about mapping out the future. And you can do the same things.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Saying goodbye to my top lip for a month…

The Way of the Web

Having given it a miss last year due to worries I’d struggle to establish a new business even without a hairy top lip, I’ve signed up for Movember this year. If you’re one of the few people not aware of it, the campaign raises money for male cancer charities by encouraging men around the world to grow a moustache, and be sponsored for the pleasure of it. So over the next month you can chuckle, laugh, grimace or whatever else springs to mind when you see my horrific attempt at manly facial hair, but in return you have to donate some money here.

Will YouTube Replace TV?

Small Business Mavericks

Google has announced that it will soon add 100 new channels to its video website YouTube. These channels are being produced by some top-tier entertainers including Jay-Z, Ashton Kutcher, Shaquille O’Neal, and CSI creator Antony Zuiker. There is really nothing surprising here. Google is on track to take over the world – or at least to unseat Howard Stern as the “king of all media.” ” OK, all kidding aside, this looks like an opportunity for advertisers. These channels will need sponsors and who do you think they are going to go after? You, of course.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon Catholic Cleric comic happy halloween Jew Muslim Pope Rabbi Trick or Treat

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Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Watch this video to find out. Business General New Media Social Media Technology advanced Facebook Marketing old fashioned

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Watch this video to find out. Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashioned

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashioned

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashioned

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review! Business General New Media Social Media Technology advanced Facebook Marketing old fashioned

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.