Sat.May 28, 2011

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Second Screen Engagement: the Social Dimension of the TV Experience


This week I moderated IAB Belgium’s annual Think Digital congress. I knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. Someone I didn’t meet before was Kevin Slavin , Co-Founder and Chief Creative Officer at Starling. The person does. Kevin Slavin.

The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. This is because the screen (which is HUGE, in the ballpark of 10.1″)

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Is Google Becoming The Display Ad King?

Small Business Mavericks

At one time, it seemed that no one could topple Yahoo! from the top of its mountain as king of online display advertising. It seemed that nobody really wanted to. Until now. And that somebody is, of all entities, Google. Last year, Google owned 13.3% of the display ad market online. Yahoo! had 13.6%. This year, the numbers are 14.7% and 12.3% for the first quarter, respectively. But don’t take from this that Google is taking Yahoo!s s advertisers away. They aren’t. Yahoo!s s target market are big corporations who advertise on television. Completely different markets.

Six Links Worthy Of Your Attention #49

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "It's not enough that movie theatres and TV vendors, desperate for differentiation, are foisting 3D on an unwilling and largely uninterested market. Now those technologies are making regular movies worse too. Turns out those 3D projectors have to be manually switched to show regular films in a complicated process made worse by DRM protections. Here's why your movies don't look as good any more." " (Alistair for Hugh). Layers - Jo Walton. Right?" in hindsight.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.