We all expect a lot of things, Whether it be from our spouses, children, colleagues, politicians or the marketplace we have certain expectations.  Expectations influence everyone, everything and when expectations are not met shift happens. In the world of all things social expectations from users are changing. Unless you understand these changing expectations you will find yourself doing anti-social things. Anti-social behavior is the fastest way to push the market away from you rather than pulling the market to you.  Two totally different expectations. We are the market. Deal with it! MORE >>

A few months ago, Jack Monson , who is the programming chair (and good friend) of the Chicago chapter of PRSA , asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!&# without really thinking it through. All I thought was, “Great! won’t have to prepare a speech two weeks before we launch Spin Sucks Pro.&#. But taking questions from an audience, for an entire hour, is pretty nerve-wracking because you have NO idea what is coming and you have zero time to prepare. MORE >>

About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. So, without further ado, I give you these 5 awesome association Facebook Pages: American Dietetic Association –I especially like their “tip of the day&# posts–a great way to drive traffic back to their website. American Wind Energy Association –I especially like the video tab and Take Action tabs. Advocacy people take note: the Take Action tab is, I believe, Capwiz’s Facebook application. MORE >>

Public relations students and young professionals have long been engaged in social media outlets like Facebook and Twitter. We’ve grown to understand the value of connecting with companies and professionals on LinkedIn, and we’re often early adopters on location-based sites like Foursquare and SCVNGR. While we use social media for professional networking and engagement, it’s very much a part of our personal lives. With the mix of business and pleasure unavoidable, how do you manage your face in the social space? agree to an extent and recognize that a balance is necessary. About the Author. MORE >>

Cast your mind back to 2000. Can you remember what the internet looked like and how it was shaping up? Google was on the rise, Hotmail was booming and social media, well that was a completely unknown area or term. Of course, there were social media and social networking sites, but they hadn’t been named as such. They were simply places you hung out, chatting. The year was 2000, the film was Pitch Black. The problem? Trailers of Pitch Black had been booed at the Cinema. The film distributor involved had spent a fortune securing the rights to distribute the first Vin Diesel film. MORE >>