Wed.Apr 20, 2011

Trending Sources

Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great. Best of all, a live track from each date is streamed right from the tab. Social Media

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what? First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels.

Social Media Q&A

Spin Sucks

A few months ago, Jack Monson , who is the programming chair (and good friend) of the Chicago chapter of PRSA , asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!&# without really thinking it through. guess we didn’t blog about it the next day! until 6 p.m., every day.

5 Awesome Association Facebook Pages

SocialFish

About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. So, without further ado, I give you these 5 awesome association Facebook Pages: American Dietetic Association –I especially like their “tip of the day&# posts–a great way to drive traffic back to their website. American Wind Energy Association –I especially like the video tab and Take Action tabs. Advocacy people take note: the Take Action tab is, I believe, Capwiz’s Facebook application.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Beckham and Vergara Hit Video for Diet Pepsi

Mindjumpers

Tweet Two days ago, Diet Pepsi launched a new commercial, which features Sofia Vergara and David Beckham. The ad aired during an episode of NBC’s Chuck, and it features Sofia who is trying to clear the beach in Santa Monica in order to pick up a Diet Pepsi. At first, Sofia showed up in a Diet Pepsi print ad for the new skinny can, which wasn’t received very well. Social media has an effect.

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Nurturing Your Community - Social Media

Social Media Network Marketing

Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. It takes time. It takes leadership qualities. Acquisition takes time and energy. Retention is even more intensive. To maintain and nurture your Community is the core task. If your Community is satisfied they will be the best ambassadors that you could ever have. Cherish them cause they are precious. There are a couple of factors that you need to keep in mind when working with your Community on Social Media. Human: Have a voice. Relate to people as a human not as a robot. Be genuine.

Who Profits From Social Media?

Small Business Mavericks

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. totally agree. The author of the article, Karen Rosenzweig, promises the following

Facebook RSS feeds and iGoogle

Laurel Papworth

Want to monitor a Brand Page like CocaCola or  Facebook’s Marketing Page on iGoogle or another RSS reader?  It can be done but it’s not easy. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. In this case iGoogle. Go to Facebook.com/Marketing. Use your browser menu to “View Source&#.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The importance of beating your own drum…

The Way of the Web

There are certain people I follow on social networks who tend to share things outside of the normal technology, social media, marketing echo chamber, and one of them is Stuart Witts , who’s as likely distribute bizarre Lego creations as digital insight. So whether or not you think the drummer is talented, funny, or making a fool of himself, it’s proved popular.

Why Facebook’s New Safety Measures Are an Improvement

Waxing UnLyrical

Guest post by Matt LaCasse. The chief complaints I hear about Facebook are about its safety and security. Mark Zuckerberg and his team have heard the cries from the masses, and unveiled a bunch of new tools yesterday addressing these two issues. I’ll let you read the post to get all the details, but I wanted to highlight a couple of the big takeaways that I see with this announcement. 1.

How to Win Loyal Life Time Customers

Engaging Brand

 Lior Levin of Iadvize   has compiled a loyalty checklist for us all to think about, which will encourage that loyalty from our customers. If you’re familiar with the Pareto principle, also known as the 80/20 rule, you’ll know that roughly 80% of your sales will come from 20% of your customers. These tips will show you how to effectively gain loyal customers. . Offer Incentives. Keep Improving.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? Equivalent Research Value. This is just to prove a general point. Quantitative interviews = $80.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

"Hardly anyone knew who Epsilon was": Mentioning Competitors in Blogs

Social Email Marketing

I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents

Microsoft Acquires Synsup Labs Domain Names

Bill Hartzer

In an interesting move that might indicate an upcoming acquisition or a major project in the works, Microsoft has acquired 47 domain names related to Synsup Labs. Here is the list of domain names related to Synsuplabs that Microsoft has quietly acquired today: synsuplabs01.com. synsuplabs02.com. synsuplabs03.com. synsuplabs04.com. synsuplabs05.com. synsuplabs06.com. synsuplabs07.com. Tweet This!

Have You Outgrown Your Blog?

ProBlogger

This guest post is by Brian Milne, a longtime sports blogger and founder of the BallHyped Sports Blogging Community. We’ve all been there. You’ve been blogging for months, even years, and your blog is going nowhere fast. Traffic is stagnant. Your subscriber count has dropped off. AdSense is paying just that: cents per day. So what’s a blogger to do when they hit “the wall?” The most important thing to remember is that every blogger hits it. The key is to break through that wall or scale over it. then it’s on you to grow. How niche is too niche? Or are you looking for something more?

Brewing up a Business, a video review

Jeff Esposito

This post contains a video, if you can’t view, please click here. recently picked up a copy of Sam Calagione’s Brewing up a Business. While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. Book Review Beer brewing Dogfish Head Sam Calagione

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

Cartoon of the day

Jeff Esposito

Cartoon of the Day Garfield Jim Davis squashing a bug

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How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

“Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs

Social Email Marketing

I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. 1. Make a Youtube Video 2. Ask to post on. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube