Wed.Mar 30, 2011

Trending Sources

Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. What would you add to this list?

HOW TO: Convert Your Facebook Personal Profile To A Business Page

Saying It Social

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform. Imagine having 1,000 “Friends&# and then having to start from scratch without any way of letting those 1,000 people know how to find your new Business Page.

How to Recruit Top Talent Through Social Media [infographic]

Mindjumpers

Tweet On Social Media Graphics , I found this interesting infographic showing how to recruit talent by making use of social media. And more often, we start to see that companies search for new employees in social media – both on Twitter, Facebook and LinkedIn. When done right, it can carry along some great results. Here, the transparency of social media definitely plays an important role.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. But is it possible to extract user intent in a meaningful way? the data becomes more useful.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why Twitter Lists are Less Effective

TwiTip

Image credit: Michael Hamburg. Twitter introduced the concept of lists about 16 months ago to enable the manual grouping of people into categories. If you visit Formulists or Listorious you can type a keyword and see the different lists that people maintain. You can either follow the list or follow its members individually. used to love creating lists. But the passion is gone. How do you use lists?

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LOL News Stories

Spin Sucks

The news lately has been pretty depressing.  Between the wars, Mother Nature, and radiation leaks, it seems you can’t escape right now.  So I’m bringing you two LOL news stories. You think I’ve got to go borrow somebody’s computer?” asked Obama to laughter. Hey, man, can I borrow your computer? How about you? You’ve got one?”. BUT that doesn’t top my favorite news story this week. Jackson too.”

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Can We Give the Jedi/Ninja Thing a Rest?

Geoff Livingston

“As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,&# Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. That’s right!

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information. Those rapid ripples are an indicator of what’s happening to the things that you’re doing. They help identify valuable, highly efficient venues in which to place your brand. Celebrities can be one good source of social lift. Want to learn more?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Open Community Case Study – Empowering the Periphery

SocialFish

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Its mission is: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”. Concepts: It’s not about age.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. The price ($340 million in stock and cash, including retention bonuses for the founders) is larger than expected, but overall, it's a logical deal that surprises no one. The Salesforce endorsement makes them the default choice for 92,000 Salesforce customers.

Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Its mission is: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”. Concepts: It’s not about age.

Kick Start Your Blog by Embracing the Nobodies

Kikolani

This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing. Your blog has been up for about six months, and your traffic is hovering around ten unique visitors per day… on a good day. And you know that at least one of them is your mom. Does this sound familiar? In searching for an effective blog promotion strategy , you eventually realize that commenting on other blogs can be a good way of getting some attention. So you make your list of the hottest blogs to be on, and subscribe to them all. It’s All About Share of Voice. Bloggin

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Current Internet Marketing Trends With Staying Power | Small.

Small Business Mavericks

5 Internet marketing trends that are likely to stick around for a very long time

Ditch the Job Mentality and Develop an Entrepreneurial Mindset

ProBlogger

This guest post is by Caz Makepeace of y Travel Blog. Having success in the blogging world is attributed in large part to your own thinking and the mindset that you bring to this new avenue of making money. Most people arrive here wanting to break free from the rut of a nine-to-five job that they’re no longer passionate about. The hours are long, the work is never-ending, and the pay is poor. On second thoughts, it sounds very similar to the beginnings of blogging. Crossing over from a job to blogging is not just a physical move—it also involves a complete change in your mindset. Really?

Online Community Activism with GetUp and Prosper

Laurel Papworth

Don’t Buy Now! Prosper.org.au has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The Total Abstainer’s Pledge. It is economically irresponsible to expect young adults to commit to thirty years of heavy debt merely to get on to the first rung of home ownership. But, all up, a minor annoyance.

3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Guest post from  Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at  Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance. Triangle of Relevance Content Strategy. Business Objective. User Interest. of your target audience. Time Significance.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Are you in a blogging rut?

Jeff Esposito

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday,  Tac Anderson wrote a  post about an issue I know too well: bloggers’ neglect. As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend:  people were neglecting their blogs. I am guilty as charged. I am a reluctant blogger. My posts are sporadic, and the SEO is MIA. Wrong. Writers love to write. And zero retweets? Really?

Is it ever wise to knock the competition?

Direct Marketing Observations

Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be doing to to succeed in the same space as you. As I said, a fine line. Either in the press, in person or otherwise. Some teams thrive on that.

Google Settles with FTC over Deceptive Privacy Practices Related to Google Buzz Social Network

Bill Hartzer

Google today has officially agreed to settle charges by the United States Federal Trade Commission that Google used “deceptive tactics&# and “violated its own privacy promises to consumers&# when Google launched their social network called Google Buzz , in 2010. The Federal Trade Commission alleges that the practices Google employed violated the FTC Act. The proposed settlement bars Google from “future privacy misrepresentations, requires it to implement a comprehensive privacy program, and calls for regular, independent privacy audits for the next 20 years.&#. Tweet This!

Third Tribe is Closing to New Members — Join Us Before Friday, April 1

ProBlogger

No, it’s not an April Fool’s joke — we’re closing our flagship community, the Third Tribe, to new members on April 1, 2011 at 5:00 PM Eastern Time (U.S.). If you’re not familiar with Third Tribe, it’s a community that I co-founded in 2010 with Brian Clark (Copyblogger), Sonia Simone (Remarkable Communication), and Chris Brogan (ChrisBrogan.com). We took the most effective techniques from Internet Marketing and blended them with the content-rich, community-building style of the social media crowd. Learn more about Third Tribe. Zero to 10K: A Case Study.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Is Voicemail Dead?

Waxing UnLyrical

Guest post by Mike Doman. It’s a familiar phrase to people of my generation. You have no new voice messages.”. Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. Image by ixographic via Flickr, CC BY-NC-ND-2.0. Others I know just sit and repeatedly hit delete, never listening to the full message. So why don’t I leave voice messages?

What is “Social Authority” – and how do I get it?

The Social Media Incubator

Ask geriatric care expert Deborah Dolan (advocateonaging.com) and she'll tell you that social media has expanded her areas of influence. Her mission of getting information and resources to families is happening beyond her dreams

Cartoon of the day

Jeff Esposito

Cartoon of the Day Charlie Sheen Evening News non sequitur Wiley Miller

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