Big and BIGGER has always been the goal of many. As adolescents we wanted to be taller, stronger and part of the Bigger crowd of in people. As adults we pursued BIG jobs, BIG positions and BIG money. Men and women pursue their own sense of BIG whether it be bank accounts, homes, cars or parts of their anatomy. Businesses strive to get BIGGER, media likes the influence of being BIG, Wall Street likes BIG deals and everyone thinks they have the BIG idea that will change their industry, their life and others forever. Humans migrate in swarms following “scents&# of movement by others. MORE >>

Tweet On Social Media Graphics , I found this interesting infographic showing how to recruit talent by making use of social media. And more often, we start to see that companies search for new employees in social media – both on Twitter, Facebook and LinkedIn. When done right, it can carry along some great results. When recruting new talent in social media, you not only save money on expensive traditional recruiting methods with paid ads etc. You also spread more brand awareness at the same time – and show your audience that your up-to-date by being present where they are. MORE >>

Guest post from  Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at  Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance. Triangle of Relevance Content Strategy. Business Objective. User Interest. of your target audience. Time Significance. MORE >>

When I directed the public relations campaign strategy for a wealth management firm, we focused primarily on small media to get our message out. Sure, we hit the big ones like The Wall Street Journal , but we found more return on our investment from trade magazines, even internal organs of large conglomerates. To focus primarily on big media is a error when you’re developing a public relations campaign strategy for professional service providers, especially in business-to-business communications. Credibility with small media tends to be higher than with larger media. MORE >>

Tweet. I’d like to start off today by telling you a story. woke up yesterday with a sense of hope and goodwill. You see, yesterday was the release date of a book I’ve been waiting to read and I was going to purchase it on my lunch break. drove into work singing my secret “new book song&# and logged onto my computer. went online to a particular bookstore’s website and reserved a copy to be held for me until I could make it in and give them money for it. Lunch break came and I drove over and entered the store as the smell of manufactured paper entered my nostrils. MORE >>