Thu.Dec 22, 2011

Trending Sources

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

Three Apps, Social Networks, or Platforms for 2012

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week I have a very special surprise for you…a guest appearance by none other than the rock hot Jayme Soulati. She was in Chicago and I met her for lunch, with the condition that she do a video with me. We had soup, sammiches, and shared a cupcake…while flirting with the super cute waiter.

Partnering in Social Good

Waxing UnLyrical

Guest post by Harrison Kratz. Ah, the holiday season. Can you feel the excitement? In addition, I’ve had the pleasure of forming a bond with Shonali, Tweet Drive, and the USA for UNHCR ’s Blue Key campaign. Photo © Blakeley Ainsworth, used with permission. This partnership has gotten me thinking about something much bigger than toys and blue keys. Collaboration, not competition. Play the field.

Five Types of Social Curation

Spin Sucks

Today’s guest post is written by Tammy Kahn Fennell. Curation. You hear that word a lot. There’s even an entry in Wikipedia for digital curation: Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. But what does that mean to you, as a social media user, marketer, business? Is there a such thing as “social curation?”. Content Overload.

Social Media Automation 101

More Trending

Social CRM Use Case 7: Member Services


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE. Possible Now]. The Social CRM team turns to the web.

Is the 60-minute talk irrelevant?


The current standard length of a lecture or talk is 60 minutes, sometimes comprised of a straight 60 minutes speaking and other times approximately 45 minutes speaking and a 15-minute question and answer period. The 60-minute lecture, its format and its purpose are obsolete. No one has 60 minutes to sit

Facebook Brings Ads To Your Timeline – Whether You Like It Or Not

SocMed Sean

Nothing says social networking like advertisements. Right? Blech! Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. Not surprising, since just about every Web UX professional will tell you that most web surfers have developed a blindness for content that lives in the right-rail. Obviously, Facebook has to make money.

How Wise Are You with Social Media?

Engaging Brand

The Holiday season is almost here and it makes you think about family, friends and for me, humanity. Technology is a wonderful thing, my fear is that sometimes technology develops faster than humans can learn to adapt their.well, their souls. know that sounds a bit weird, but I want to challenge us all to ask ourselves. Do you ever forget to ensure the increase in knowledge is matched with a strength of underlying values? Do you ever forget the power of social media? Do you ever forget that the power is only used well, when combined with insight? Social Media social media technology

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Happy Holidays from the Social Media Incubator!

The Social Media Incubator

We hope everyone has a safe and happy holiday celebration

Strategies For Small Businesses Who Use Facebook

Small Business Mavericks

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general. So how do you go about it? The following tips will help you build your business on the social media sites. Have a website or a blog. There are a number of free sites where you can start a website and/or a blog. The sites are customizable and easy to use.

What Process Do You Want to Lead Repeat Readers Through?


Yesterday we looked at the strategic question of, “What do you want new visitors of your blog to do?” ” It’s a question that’s very powerful in helping you to achieve your goals as a blogger. Today I want to take the question and apply it to repeat readers —an exercise that I think is really important. It can help take those first-time visitors and make them loyal and engaged readers who not only buy your products, but spread the word about you. What do you want repeat readers to do? But what do you want those visitors, who are now subscribers, to do next?

Work in digital, and in Cambridgeshire/Lincolnshire?

The Way of the Web

Just a quick note to say the date has been set for the next Digital People in Peterborough meetup. It’ll be January 19th at The Brewery Tap in Peterborough, right by Peterborough train station. Digital People in Peterborough (#DPiP) is an informal gathering of geeks, whether you’re a developer, designer, database admin, blogger, app developer. It’s a chance for freelancers to get out of the home office, and for those in large companies to chat with likeminded people. If you’re in the area, there’s the: Digital People in Peterborough website.

A World Gone Social

Learn how companies must adapt to survive.

What Facebook Likes Really Mean

Ari Herzog

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit What Facebook Likes Really Mean in your browser. Ari Herzog is a new media explorer. You can join his Facebook blog community here and sign up for his email newsletter. Wanna Bet? by Ashish.

What Facebook Likes Really Mean

Ari Herzog

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. This confirms the belief that social networking sites are social identity sites. Thanks for the inspiration, Marsha ! Wanna Bet?