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AKAMAI MARKETING DECEMBER 22, 2011  9 social media trends to keep your eye on in 2012 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. | FIFTH GEAR ANALYTICS DECEMBER 22, 2011 Marketing Analytics: The Value of ‘Getting to Know’ Your Data. In a perfect world, analysts and business teams work collaboratively to develop and implement marketing programs. Throughout the process, ideas are shared, analyses and reports are vetted, and decisions are made based on knowing all the facts. The world is not perfect. As analysts, we often receive requests without a clear understanding of purpose, without all the facts, and with very aggressive delivery timeframes. The more we know, the higher the likelihood that we can spot issues and inconsistencies, raise them, and prevent costly mistakes | SOCIALFISH DECEMBER 22, 2011 Social CRM Use Case 7: Member Services Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 7th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE. Possible Now]. The Social CRM team turns to the web. | SPIN SUCKS DECEMBER 22, 2011  Five Types of Social Curation Today’s guest post is written by Tammy Kahn Fennell. Curation. You hear that word a lot. There’s even an entry in Wikipedia for digital curation: Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. But what does that mean to you, as a social media user, marketer, business? Is there a such thing as “social curation?”. Content Overload. | | | | | | | |
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SOSHABLE | THURSDAY, DECEMBER 22, 2011  Social Media Marketing for Startups
Buzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated. Jump ahead 2 years and social media shifted again, becoming an even more-valid venue to generate the buzz. In most cases, it simply didn’t work. Today, it has the opportunity to work yet again. Things have become much more complicated. MORE >> -
PUSHING SOCIAL | THURSDAY, DECEMBER 22, 2011  5 Tips to Avoid the Spam Folder and the Courtroom
In this guest post , Russell offers great insight into how to make sure that your email marketing doesn’t annoy your blog subscribers or get you into trouble. Of course, we are not attorneys and this is not legal advice…you know the drill. So, you’ve started your blog. Excellent. Congratulations! It can be intimidating to pull the trigger and put your thoughts “out there”. And, if you have been paying attention to the great bloggers – and I know that you have – you have begun to collect subscribers. You’re building your email list. You might send out SPAM un-intentionally. MORE >> -
SOCMED SEAN | THURSDAY, DECEMBER 22, 2011  Facebook Brings Ads To Your Timeline – Whether You Like It Or Not
Nothing says social networking like advertisements. Right? Blech! Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. Not surprising, since just about every Web UX professional will tell you that most web surfers have developed a blindness for content that lives in the right-rail. think about it…when was the last time you actually looked at anything in that annoying ticker widget? Obviously, Facebook has to make money. ”), they have to generate revenue through investors or ads. Cheers! Digg this! MORE >> -
STEPHEN P SMITH | THURSDAY, DECEMBER 22, 2011  Friday Morning Zen
“Look how he abused me and beat me, How he threw me down and robbed me.” ” Live with such thoughts and you live in hate. “Look how he abused me and beat me, How he threw me down and robbed me.” ” Abandon such thoughts and live in love. In this world. Hate never dispelled hate. Only love dispels hate. This is the law, Ancient and inexhaustible. Business Development Productivity Friday Morning Zen MORE >> -
INBLURBS | THURSDAY, DECEMBER 22, 2011  How B2B Marketers can Embrace Social Media
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies. Ways how companies can leverage social media: • Increase brand awareness. Humanize B2B companies. Establish as thought leader. Connecting with customers and prospects. What sites, tactics and strategies are B2B marketers including in their social media outreach? MORE >> -
- The Value Of Focus TWIST IMAGE | THURSDAY, DECEMBER 22, 2011
- Can You Really Help Your Customer? JEFF KORHAN | THURSDAY, DECEMBER 22, 2011
- Social Networking With Strangers LOUIS GRAY | THURSDAY, DECEMBER 22, 2011
- The Different Types Of Groups: How To Make Sure You Pick The Right Approach For The Right Result FEVER BEE | THURSDAY, DECEMBER 22, 2011
- Three Apps, Social Networks, or Platforms for 2012 SPIN SUCKS | THURSDAY, DECEMBER 22, 2011
- The Wrong Social Predictions THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 22, 2011
- Valuable Engagement vs. Engagement: The Battle That No One Is Paying Attention To ONE SOCIAL MEDIA | THURSDAY, DECEMBER 22, 2011
- Why Do People Search for Facebook? SOSHABLE | THURSDAY, DECEMBER 22, 2011
- Strategies For Small Businesses Who Use Facebook SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 22, 2011
- Thinking About Thinking MY CREATIVE TEAM THINKING | THURSDAY, DECEMBER 22, 2011
- Facebook Owns 95% Of Social Networking Time FIREBELLY | THURSDAY, DECEMBER 22, 2011
- Best Gifts for Geeks: The Spiceworks List PAUL GILLIN | THURSDAY, DECEMBER 22, 2011
- Have you tried Google Friend Connect? CREATIVE RAMBLINGS | THURSDAY, DECEMBER 22, 2011
- What Facebook Likes Really Mean ARI HERZOG | THURSDAY, DECEMBER 22, 2011
- Happy Holidays from the Social Media Incubator! THE SOCIAL MEDIA INCUBATOR | THURSDAY, DECEMBER 22, 2011
- What Process Do You Want to Lead Repeat Readers Through? PROBLOGGER | THURSDAY, DECEMBER 22, 2011
- Partnering in Social Good WAXING UNLYRICAL | THURSDAY, DECEMBER 22, 2011
- Never think you’ve arrived in social media ONLINE COMMUNITY STRATEGIST | THURSDAY, DECEMBER 22, 2011
- Happy Holidays from HARP! HARP SOCIAL | THURSDAY, DECEMBER 22, 2011
- This Week In Infographics: Technology Gets A Superhero And Your Job Is Killing You NOWSOURCING | THURSDAY, DECEMBER 22, 2011
- Is the 60-minute talk irrelevant? SOCIALIZED | THURSDAY, DECEMBER 22, 2011
- Guest Post: Budgeting for social media: Who pays for it and why? SOCIAL WAYNE | THURSDAY, DECEMBER 22, 2011
- How Wise Are You with Social Media? ENGAGING BRAND | THURSDAY, DECEMBER 22, 2011
- Facebook Timelines and Web Journal – Mid December 2011 WEB METRICS GURU | THURSDAY, DECEMBER 22, 2011
- Work in digital, and in Cambridgeshire/Lincolnshire? THE WAY OF THE WEB | THURSDAY, DECEMBER 22, 2011
- What Facebook Likes Really Mean ARI HERZOG | THURSDAY, DECEMBER 22, 2011
- Happy Holidays TRADESMEN INSIGHTS | THURSDAY, DECEMBER 22, 2011
- Definitive Guide to Word of Mouth Marketing SAMIR BALWANI | THURSDAY, DECEMBER 22, 2011
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