Monday Roundup: Measurement Case Studies
Waxing UnLyrical
JULY 25, 2016
Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. 1. How to Measure PR: A Case Study and Examples. Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. 2.
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