Waxing UnLyrical
FEBRUARY 22, 2016
You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone.
Firebelly
FEBRUARY 22, 2016
We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.
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Rebekah Radice
FEBRUARY 22, 2016
Do you want to improve your social media results? Looking for ways to better understand your audience? The key is being data informed. Sound scary? It doesn’t have to be. In fact, it can be simple, rewarding and enlightening. Believe it or not, knowing what your audience wants unlocks opportunity. Not only does it lead to increased connections, but also conversations and conversions.
Convince & Convert
FEBRUARY 22, 2016
Make ‘Em Laugh. What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”?
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Bill Hartzer
FEBRUARY 22, 2016
Google is using promoted Tweets on Twitter to promote the use of new gTLD domain names. This is the first time that I’ve seen a promoted Tweet from Google Domains that is specifically that “hundreds of new domains are available” Some of the New gTLD extensions that Google Domains is promoting include the following, which all show up in their ad.golf.watch.town.management.taxi.plus.tienda.systems.vacations.theater.land.guide.fish.flights.cool.house.recipes.careers.fyi.today.part
Convince & Convert
FEBRUARY 22, 2016
Business: Virgin America Launches #LetModFly. Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
FEBRUARY 22, 2016
As Convince and Convert readers know, Jay Baer has written Hug Your Haters , a guide to help businesses embrace their detractors and build a more healthy relationship with them. And like it or not, sometimes employees can be haters too. . Case in point: Talia Jane, a customer service rep for Yelp, recently took to the Internet to complain about the lack of a sustainable wage from her employer in San Francisco.
Talkwalker SM
FEBRUARY 22, 2016
With an estimated share of 9% of global GDP , the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge topic on social media : every day, thousands of people share posts about where they went or want to go. A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. .
Twist Image
FEBRUARY 22, 2016
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Proactive Report
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true
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A beginner's guide to social media automation tools and getting automation right.
ProBlogger
FEBRUARY 22, 2016
There have been many changes going on behind the scenes at ProBlogger HQ over the last few months, and we’ve been making some major decisions about how we are going to bring you the best information about creating successful blogs and income online. To do that, we’ve been experimenting with tools that do everything from making our team communication more streamlined to the ones that help us better communicate with you.
Convince & Convert
FEBRUARY 22, 2016
Image via BigStockPhoto.com. By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Or at least we should be. The “Tent Pole” Marketing Model.
ProBlogger
FEBRUARY 22, 2016
For many of us as bloggers, the ultimate goal is to build an audience of readers who feel engaged with our brand, who show up on a loyal and regular basis, and who eventually feel so much a part of what we do that they naturally want to share it with their own friends, family and networks. Last week I sat down and put together a short presentation on how to do just that with your blog and shared it on my Periscope account.
Convince & Convert
FEBRUARY 22, 2016
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. Marketers across many industries have relied upon the trusty “paid, owned, earned, and shared” channels that have proven to be successful for years on end (with a few new channels introduced along the way): boost website traffic with SEO, attend trade shows and host field marketing events, u
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