Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

'What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment?

Social Media 124

Social Media Retail Apparel ROI 124

Convince & Convert

FEBRUARY 11, 2015

'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences

Crowdsourcing 122

Crowdsourcing Exercises Focus Group Forums 122

Saying It Social

FEBRUARY 11, 2015

'In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

Small Business 117

Small Business Adwords Mobile Advertising 117

Convince & Convert

FEBRUARY 11, 2015

'Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.

Content 110

Content Marketing Video YouTube 110

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Small Business Mavericks

FEBRUARY 11, 2015

'The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that.

Small Business 91

Small Business Applications News Publishing 91

Writtent Blog

FEBRUARY 11, 2015

'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015?

Project 87

Project Sample Samples Price 87

Laurel Papworth

FEBRUARY 11, 2015

'Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework! For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc.

Course 61

Course Social Media Strategy Exercises 61

Lucy Hall

FEBRUARY 11, 2015

In episode 2 of the #diydigital podcast I talk about how to create a social media strategy. Listen to #DIYDigital Podcast - Episode 2 - Social Media Strategy. Subscribe here. [embed][link].

Social Media 60

Social Media Strategy How To 60

Akamai Marketing

FEBRUARY 11, 2015

'As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day.

Process 107

Process Social Media Feed Feedly 107