Mindjumpers

AUGUST 8, 2013

'In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. More and more, brands are understanding that in order for their messages to be heard, they need to focus on creating content that is appealing, relevant, and timely, and a lot of it!

Content 242

Content Overview Guidelines Strategy 242

Social Media Marketing

AUGUST 8, 2013

'Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobi

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

AUGUST 8, 2013

'Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet re

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Small Business Mavericks

AUGUST 8, 2013

'Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Does it include a particular demographic? If so, how do you reach that demographic? There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else.

Adwords 101

Adwords Analytics Engineering Social Networking 101

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Social Media

Twist Image

AUGUST 8, 2013

'There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter ''s ability to help entrepreneurs fund their business initiatives by developing a direct relationship with their potential customers, may be usurped by an even easier way to connect an existing product or service with a customer: Instagram.

Instagram 110

Instagram Hashtag Syndication Hosting 110

Bare Feet Studios

AUGUST 8, 2013

'Hey, want to join me in retiring these words, “It’s just a fad?” First of all, so what if it is? Fads generate some of the most awesome fun and out-of-the-box energy we have in our. The post It’s Just a Fad appeared first on Bare Feet Blog.

Energy 84

Energy Trends Activities 84

Proactive Report

AUGUST 8, 2013

'This is the first in a series that expands on the skills of a Digital PR Agency. Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

ProBlogger

AUGUST 8, 2013

'This is a guest contribution by Charles Cuninghame is a freelance content writer. Have you ever experienced the terrible frustration of remembering you’ve had a great idea for a blog post or e-book you’re writing, but not being able to remember exactly what the actual thought or idea was? ‘ Don’t you hate that! Every blogger knows that ideas are the lifeblood of a successful blog.

System 49

System Tools Repository Smart Phone 49

Proactive Report

AUGUST 8, 2013

News 53

News Case Study Study Social Media 53