Wed.Mar 21, 2012

Trending Sources

10 Additional Ideas to Generate Comments and Shares

Spin Sucks

Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. Without further ado, 10 additional ideas to generate comments and shares. Book Reviews. ” The Rant.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach. get caught up in shiny new measurement tools.

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Successful Strategies for Distance Learning [CASE STUDY]

SocialFish

This post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection. Most APIC members are nurses, physicians, public health professionals, epidemiologists, or medical technologists. Use structure and hierarchy.

A World Gone Social

Learn how companies must adapt to survive.

INFOGRAPHIC: Every 24 Hours Online You…

Ari Herzog

Ever wonder what you and your friends do every 24 hours on the internet? The folks at MBA Online created a graphic to visually tell your story. Have a look… Please continue reading INFOGRAPHIC: Every 24 Hours Online You… and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Discover more articles on new and emerging media. Recent comments Recent comments. Media infographic metrics

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. I can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. assumed that most of the feedback after the launch would be from people with feature requests, support questions and pre-sales curiosity. But from you, the users.

The KONY Video: What Worked and What Didn’t Work

Spin Sucks

Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. Why the Video Worked. Celebrity endorsement. million. Good message. Of course.

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5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product

Kikolani

This is a guest post by Jeevan Jacob John of Blog Networking 101. Do you watch TV commercials? know that most of us do. And we tend to hate them. But there are some TV commercials that really “suck” us in (I mean, impress us), right? How about certain ads that come on during the Super Bowl? mean, who wouldn’t love to watch the E-trade Baby commercials. And there are many advertisements like those. Those that motivate us to take action, check the product website online, or even buy the product. And these businesses take advantage of one secret to make it all possible. Thanks!

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4 iPhone Game Apps with Friends

Idaconcpts

You’ve got to have friends as the Divine Miss M so eloquently stated back in the days before the statement’s true ramifications became known to users of Facebook. She knew that she was on the right track but hadn’t yet an inkling of the coming usurpation of the term by the World Wide Web. Had she known this, she might have bought up all of the rights and really made a fortune! Words with Friends.

When The Going Gets Tough

Twist Image

"This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain). My favorite place to get my shoes shined is at the airport. typically do this prior to departure, and it's always the same person at the shoe shine stand. He's never happy.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Moneyball Principles for Content Marketing

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Slugging percentage: Can the batter hit for power?

Interview with Community Manager: Zack King from RPM

Social Media Citizens

Zack King is a Community Manager at RPM , working across a number of brands such as Captain Morgan, J&B and Clover.  Zack started his career in community management at All-Leo , where he was responsible for the social media accounts for a number of popstars, such as Cheryl Cole, Leona Lewis and Take That. The best resource will always be the community itself. No tone of voice.

Moneyball Principles for Content Marketing

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Slugging percentage: Can the batter hit for power?

Wikipedia rules the waves

Sherrilynne Starkie

After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late. Wikipedia has grown to be the number one source for students. Via: Open-Site.org. Related posts: Content marketing is king.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

iPad 3 is Hot (Literally!)

Idaconcpts

It appears that the latest Apple tablet may become too hot to handle after a while. The thermal camera shows the new iPad (left) is considerably warmer than iPad 2 - tallying with user complaints that the new tablet can become 'uncomfortably' warm while in use. Photo Credit: Dailymail.co.uk). via DailyMail.co.uk.

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Why Social Media Marketing?

Engaging Brand

"Art is in the viewer not the object". Jeff Koons. The message is in the experience not the product or service". Anna Farmery - me! And therein lies the reason, why social media in marketing helps a businesses grow their sales and their profit margins, because. We cannot give people a message! We can only give them an experience based on what we say and do. Just like art, it is not the paint, frame, outline that gives the experience it is what the viewer takes away from looking at it.from whether it reminds them of a time in their life or stirs emotions - be it anger, lust, love or peace.

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Get More Comments: Use Energy to Spark Reader Response

ProBlogger

This guest post is by Jon Morrow of Boost Blog Traffic. According to the legendary copywriter John Carlton, the best way to understand your reader is to visualize them as a giant somnambulant sloth lying on the couch as they watch television. Your job as a writer is to get them to move. You have to be interesting enough, inspiring enough, captivating enough to get them to turn off the TV, get up off the couch, and do something. The reason why most bloggers don’t get many comments is they fail the “Sloth Test.” Much more. You have to give them the energy necessary to respond.

Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?

Bill Hartzer

Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. Here is what they said: We recently redesigned our website and pushed it live. However, we forgot to catalogue all of the old URLs on the old website, and therefore we have no way of knowing what the old URLs were on the site, so we can redirect them to the new URLs. But what if you redesign your website and don’t make a list of all of your old pages? Well, there are two ways to deal with this. Review Log Files for 404 Errors. Review Webmaster Tools.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic Speed Trap

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Why Social Media Marketing?

Engaging Brand

"Art is in the viewer not the object". Jeff Koons. The message is in the experience not the product or service". Anna Farmery - me! And therein lies the reason, why social media in marketing helps a businesses grow their sales and their profit margins, because. We cannot give people a message! We can only give them an experience based on what we say and do. Just like art, it is not the paint, frame, outline that gives the experience it is what the viewer takes away from looking at it.from whether it reminds them of a time in their life or stirs emotions - be it anger, lust, love or peace.