Tue.Oct 04, 2011

Trending Sources

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening. While each step is important, the foundation to any  online effort is listening. And it’s the one step you can do without any of the others. They ask a lot of questions.

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How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. ” Social media is an ideal platform to carve out a niche and own your territory. But words only go so far. Teach vs. tell.

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment.

Brand Bullying: A Tale of Ragu and Social Media

Spin Sucks

Today’s guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing -  Ragu Hates Dads. The brand had reached out to him on  Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond. Ragu tried something and they failed. know this is their nightmare scenario. Avoiding  Nestle

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Everything you need to know about Twitter chats

SocialFish

A few good posts out recently with advice on how to start a Twitter Chat. Check ‘em out: Thinking of Starting a Twitter Chat? Read this First. Eloqua) – title says it all. How to launch a Twitter Chat (SmartBlog on Social Media) – yep. tips for running an effective group Twitter chat or debate – (TheNextWeb). Twitter Chats, The Ultimate How To Guide (Social Fresh).

Getting Back on Track

Waxing UnLyrical

It’s been just about a month since I told you WUL’s publishing schedule would be indefinitely halted. Well… I’m back! More or less, that is… Many of you have asked, so here is what happened and how the last month went. Even though my doctor had done an ultrasound prior to surgery, she couldn’t really tell what it was until they went into me, so to speak. Twitter?

Did Apple Miss The Boat With The iPhone 4S?

Jason Yormark

I was disappointed.  No doubt about it.  I’ve been eagerly anticipating the next iteration of the iPhone seeing it was a 15 month window since iPhone 4.  There was so much speculation as to what was going to be announced it was practically impossible to know what to expect.  I thought for sure we’d see something ground breaking with how quickly the competition was closing the gap. 

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Build Common Relationships with Commonred

Ari Herzog

The best place to build meaningful professional relationships, according to company founder Derek Andersen, is Commonred. Whether that statement is true is to be determined. “I’ve found that people are more likely to help you when you’re genuinely interested in helping them,” writes Derek in a welcome email message that all new users receive. It’s in the fourth bullet where Commonred shines. Rip Empson elaborates this in his latest article for Techcrunch about how you can meet those VIPs. Why should Joe, anyway? Thank you for reading! Media networking

How the Google+ Hype Lost Its Mojo

Geoff Livingston

If you read some top social media blogs , it’s clear that Google+ is the hottest thing since the launch of the iPad. Others believe the fledgling social network is dying , with dramatic declines in interactivity. The truth is that the network seems to be growing pretty rapidly still , especially since opening its doors to the public. Estimates have the network at 50 million users currently.

Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?  It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. sually  that is not a problem. Phones.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Ways To Wag The Long Tail Of Content

Dave Fleet

Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. What’s more, the traffic to this post is continuing to rise over time. Here are my ideas: 1. Useful content.

Power Of An Update: How Nikon Got Into A Crisis & Averted It!

Mindjumpers

Tweet When running a community on Facebook, there’s a great reason to be careful while posting updates. We all know that conversations on social media can be seen and read anywhere, which leaves a lot of room for interpretations. Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have some serious consequences for your brand. Dealing with a crisis.

Don't Blame Groupon

Twist Image

No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in my area are open and what they're offering. And, if the experience is great, I'm happy to continually be a loyal customer and tell everyone I know about it. Sadly, it appears that the merchants are beginning to revolt against Groupon and other daily deal sites. Newsflash: that is exactly what Groupon is doing. and it's not supposed to do much more. coupon.

Why Do People 'Like' And 'UnLike' On Facebook? - Social Media

Social Media Network Marketing

When people 'Like' a particular Page on Facebook they are expressing the fact that they want to 'connect'. Connecting with your Page does not always mean that you are really liked or people are passionate about you / your Brand / your Business. For instance people could have connected to voice a grievance as they may have not as yet got a suitable reply from your customer care, or from the number of emails that they may have sent to your office. What this Post goes on to share is that there are number of reasons why people connect with you / your Brand / your Business Page on Facebook.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Managing Your Time, Attention, and Personas

Bare Feet Studios

This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. My working title for the book is “Running Your Business As If None of It Matters.”

Holy Twit – Increased Tweet Volume Drives Results

Convince & Convert

One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer Buffer also works for Facebook). For people like me that do a lot of curation via Twitter, this is a real workflow advantage. Madness!

20 Ways to Make More Money from Your Blog

ProBlogger

This guest post is by James Penn of AcceleratedNicheProfits.com. A few weeks ago, on the ProBlogger Community Boards , I started a new forum topic titled, “Help Me Monetize 1,000 Visitors Per Day.” ” My natural health blog had experienced some rapid traffic growth, and had grown from 80 visitors per day to over 1,000 visitors per day using these seven strategies. Yet my income was pitiful. Image copyright Monkey Business - Fotolia.com. My only monetization strategy was linking to relevant Amazon products, and I was generating just over $100 per month. Sidebar linking. Pop-ups.

Analyzing Blog Visits Since Livefyre Came

Ari Herzog

More than two months since Livefyre launched on this blog and replaced the vanilla WordPress commenting system with a more social interface, metrics indicate the number of visitors has essentially remained the same — but the average time you spent on this blog has drastically decreased. In the below graph, the blue lines indicate visits and the orange indicates time spent. The vertical black line at the July 25 marker is when Livefyre was launched here. Peruse through recent articles in the archive and observe a marked decrease in comments since July 25. Add a comment below.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

A tip that could change the rest of your life!

Engaging Brand

You can only live in the moment. The past is gone, the future has not arrived.all you have is this moment. But moments are a wonderful complex mixture of the past, present and future. That is what is so wonderful about them. mean a moment is so small yet so powerful! Each moment if maximised can ignite your life. The way of making the most of each moment is to. Use the past to understand how you are feeling in the moment. Use the moment to inspire growth in the future. That may seem a tough challenge.I mean a moment is just a moment! Why not use the moment as a foundation stone for your future?

Where Does Internet Marketing Begin?

Small Business Mavericks

What is the beginning of Internet marketing for your small business? If you thought I was going to say your website, sorry to disappoint you. Effective Internet marketing begins long before you start building your website. Internet marketing begins with research. There are three really important areas of key research that you should undertake before you do anything online. Keyword Research – Not necessarily first, but definitely not least. You should research important keywords for your business so that you can determine your search engine marketing needs and strategy. You should be.

Facebook Changes — A Different Perspective

Firebelly

Facebook users have been very vocal about how much they hate all the changes. Well, let’s drop a truth bomb. There are more to come — and soon — and there will always be changes. Technology is not cyclical, so it constantly updates and adapts to user needs. Users argue Facebook is doing everything but adapting to their needs, but that is the intention. Newsfeed. Notifications. Photo Albums.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Space … Silence … Solitude … [What I Need More of as a Blogger]

ProBlogger

As I reflect upon the times when I’ve felt most “effective” as a blogger (and perhaps as a human), I think it’s times when I’ve built these three things into life. Space. Perhaps it’s just me and my personality, but I find that if I don’t create space…. to reflect on life. to consider how I’m feeling. to analyze what I’ve experienced. to ponder priorities. then I tend to allow the busyness of my life determine what I do, rather than letting what is important determine my actions. Silence. Solitude. Originally at: Blog Tips at ProBlogger.

What are the Most Effective Posts on Social Media?

The Social Media Incubator

You’ve heard that social media is not just a toy, but can be an effective way to promote your business. However, it’s very possible that the last time you were on Twitter you saw a tweet from a friend talking about eating a PB & J sandwich for lunch. Or maybe your last venture on Facebook showed a post saying, “I know only my true friends will repost this in their status….are are you a true friend? If so, repost: space aliens from the star year 2267 were seen walking the streets in Benton, IL, plotting to abduct native Bentonians. But to get even more explicit.

Disappointed there's no iPhone 5? Look in the mirror, not at Apple.

The New Strategist

I watched today’s Apple iPhone announcement from my iPhone 3GS while cruising down the highway to the airport. It’s an event I’ve certainly been looking forward to as my 3GS, while indeed a reliable, solid, and functional device, is getting more than a bit dated. So, I waited until the next generation was released. That day arrived today. But I really didn’t put too much stock in to all the hype.