I keep running into this discussion about what makes great content. They talked about it at PodCamp in Boston, Derek Halpern talks about it here [ The Content is King Myth Debunked ], Kenna Griffin talks about it here [  If Content is King and Design is Queen, How Do You Divide the Throne? and finally Lee Odden talks about it here [ What makes Great Content Great? ]. Specifically Odden addresses the heart of the matter here: As marketers, “great content” isn’t just defined by me or you is it? It’s defined by the people we’re trying to attract, engage and influence. Thanks. Thank you, Michael. MORE >>

The response to The Enemy was disappointing. It’s wrong, said many, to encourage your community to have an enemy. Saul Alinsky just snorted in his grave.    Two points here. First, your community will probably already have an enemy, even if you don't know it. If your community stands for something, then something has to stand against it (otherwise it would just be accepted reality and your community wouldn't be needed). Second, and most importantly, we're community professionals. We take a group of people and build a strong sense of community amongst them. A MORE >>

When people 'Like' a particular Page on Facebook they are expressing the fact that they want to 'connect'. Connecting with your Page does not always mean that you are really liked or people are passionate about you / your Brand / your Business. For instance people could have connected to voice a grievance as they may have not as yet got a suitable reply from your customer care, or from the number of emails that they may have sent to your office. What this Post goes on to share is that there are number of reasons why people connect with you / your Brand / your Business Page on Facebook. MORE >>

It’s been just about a month since I told you WUL’s publishing schedule would be indefinitely halted. Well… I’m back! More or less, that is… Many of you have asked, so here is what happened and how the last month went. Remember I told you I had to undergo a laparotomy (that’s abdominal surgery, where they cut into your tummy, not fun) to have a mass on one of my ovaries removed. Even though my doctor had done an ultrasound prior to surgery, she couldn’t really tell what it was until they went into me, so to speak. In the OR. Recovery is tiring. Twitter? MORE >>

Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. better strategy is being wrong to be right. Trust Wins Customers. Your marketing has to resonate with your audience at an emotional level. They have to trust you. You cannot build trust if you are always right because nobody has all of the solutions – and buyers intuitively know this. Ask Questions. The right questions reveal the weaknesses of your clients. It seems wrong – but it is nonetheless true. MORE >>