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BRASS TACK THINKING JUNE 2, 2011 The Most Undervalued (Or Overlooked) Part of Your Social Strategy Companies are starting to spend a lot of time, energy, and thought on developing comprehensive social media strategies. But inevitably what follows is a complex discussion about just how to get there, from resource to staffing to organizational design and things like social media guidelines or engagement standards and scorecards. All of that is incredibly valuable, and critical. One Track Minds. | ARI HERZOG JUNE 2, 2011 10 Twitter Tips to Make Friends This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests. Use Follower Wonk. What are yours? | STAY N' ALIVE JUNE 2, 2011 The New Twitter and Why Im Purging All 30,000 of My Friends This has been done many times before and I've resisted it for years now. The fact is, auto-follow is a core service to my company, SocialToo , so choosing, as a user, to move away from such is a big deal. We invented auto-follow. It's a great idea because it focuses on relationships. For that reason I'm using Twitter the way Ev and Biz want me to, and I'm starting over. Let me explain. | JANET FOUTS JUNE 2, 2011 Why are you following me? I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). mean, sure I hope you follow me, and a lot more people too, but sometimes a girl’s just gotta wonder what makes people choose to follow one person and not the other. Here are some of the insights I gained from these discussions. really want to know! | | | | | | | | | -
JOSH S PETERS | THURSDAY, JUNE 2, 2011 The Button Wars, Coming To A Blog Near You There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this. It started with Facebook’s Like button. way to quickly share the things you found significant (or at the very least interesting) with your friends, fans, followers, and family. Not to be out done, Twitter created the Tweet Button , and earlier this year Google introduced it’s flag ship button the oddly named +1 Button. What’s next? MORE >> -
YMARKETINGMATTERS | THURSDAY, JUNE 2, 2011 My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing There are a ton of tools out there – free and paid – to manage your daily social media activity. have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter Wefollow MORE >> -
SOCIAL MARKETING FORUM | THURSDAY, JUNE 2, 2011 Top Ten Features of Successful Social Media and Email Marketing Discover how social media marketing on two of the main social channels shares much in common with email marketing. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Cross-channel Email marketing Social media marketing email marketing Facebook social media marketing Twitter MORE >> -
GEOFF LIVINGSTON | THURSDAY, JUNE 2, 2011 The “One Strategy” Myth Image by Chuck Nado. bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy. All actions are part of that strategy. What an interesting myth — particularly for larger organizations that have diverse brands, product lines, companies and international operations. Consider the old GE mission of achieving first or second place in any of the business areas it operates in. Hardly. We know this. MORE >> -
SPIN SUCKS | THURSDAY, JUNE 2, 2011 The Dos and Don’ts of Executive Social Media It’s Facebook question of the week time (clap, clap, clap)! It’s been a few weeks since I’ve done a real video question and I have a special treat for you. We’re going to have a lesson in how to say my name. That’s right…you’re going to learn how to say my name! Well, I also sing a song. On video. I’m pretty sure it can be missed so you can fast forward to :40. And now on with the show (if you can’t see the video in your feed, click here and it’ll magically appear)! The Ugly : Kenneth Cole , hands down, gets this award from me. MORE >> -
- The Federal Government Can Learn a Few Things from a New State Government Website SOCIAL MEDIA STRATEGERY | THURSDAY, JUNE 2, 2011
- Three Ways to Generate Demand For Your Business Blog Virtually. PWB MARKETING BLOG | THURSDAY, JUNE 2, 2011
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- Tech’s Wealthiest Founders [Infograph] IDACONCPTS | THURSDAY, JUNE 2, 2011
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- Advertising Your Blog: Go Viral on a Blogger’s Budget PROBLOGGER | THURSDAY, JUNE 2, 2011
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- Doctorow video on copyright and piracy – must watch THE WAY OF THE WEB | THURSDAY, JUNE 2, 2011
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- Why I Haven't Read Your Book (Yet) NET-SAVVY EXECUTIVE | THURSDAY, JUNE 2, 2011
- Internet Marketing On A Small Budget SMALL BUSINESS MAVERICKS | THURSDAY, JUNE 2, 2011
- Record Labels Yank Videos from Youtify Over Syndication LOUIS GRAY | THURSDAY, JUNE 2, 2011
- Grandparents and Email Marketing: a Golden Opportunity SOCIAL EMAIL MARKETING | THURSDAY, JUNE 2, 2011
- Time and attention: the next big fight in social STEVE RUBEL | THURSDAY, JUNE 2, 2011
- Nancy Duarte Online at 2PM ET CHRIS BROGAN | THURSDAY, JUNE 2, 2011
- YouTube Uploads: 48 Hrs of Video Per Minute STEVE RUBEL | THURSDAY, JUNE 2, 2011
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- A Principle of Networking IMAGINE YOUR REALITY | THURSDAY, JUNE 2, 2011
- Tweeterati #11: Does India Have World Class IIT-IIM Faculty, or World-Class Politicians? GAURAVONOMICS | THURSDAY, JUNE 2, 2011
- Computer Says No! JACOB MORGAN | THURSDAY, JUNE 2, 2011
- Still small compared to Facebook but highly. STEVE RUBEL | THURSDAY, JUNE 2, 2011
- A Blogging Exit Strategy: Sell Your Blog PROBLOGGER | THURSDAY, JUNE 2, 2011
- Another Tech Influencer Jumps to Tumblr STEVE RUBEL | THURSDAY, JUNE 2, 2011
- Really, Thats Your Exuse? DEVELOP SOCIALLY | THURSDAY, JUNE 2, 2011
- Facebook's Top 'Places' STEVE RUBEL | THURSDAY, JUNE 2, 2011
- LinkedIn: How To Claim Your Personal URL ABSOLUTE PA | THURSDAY, JUNE 2, 2011
- Cartoon of the day JEFF ESPOSITO | THURSDAY, JUNE 2, 2011
- A Principle of Networking IMAGINE YOUR REALITY | THURSDAY, JUNE 2, 2011
- Google’s +1 Button now available for websites CREATIVE RAMBLINGS | THURSDAY, JUNE 2, 2011
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