Thu.Jun 02, 2011

Trending Sources

The Dos and Don’ts of Executive Social Media

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! It’s been a few weeks since I’ve done a real video question and I have a special treat for you. We’re going to have a lesson in how to say my name. That’s right…you’re going to learn how to say my name! Well, I also sing a song. The Ugly : Kenneth Cole , hands down, gets this award from me.

10 Twitter Tips to Make Friends

Ari Herzog

This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests. Use Follower Wonk. What are yours?

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My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

yMarketingMatters

There are a ton of tools out there – free and paid – to manage your daily social media activity. have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter Wefollow

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8 Questions to Ask After Facebook Community Growth

Firebelly

Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. Here are a few points to now ponder: 1. How has the audience make up changed? 2. How has the conversation changed? Are the existing advocates being drowned out? 3. Is your story still coming through?

A World Gone Social

Learn how companies must adapt to survive.

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think.  What happens when you have so many options to do something or buy something or say something or share something in social? actually think so. It’s inevitable.  If we produce too much of something (i.e.

SEO Run Amok

Spin Sucks

Brian Meeks returns! Brian has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg ). Search engine optimization is all the rage these days. In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1.

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How to Best Work With a PR Pro

Waxing UnLyrical

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for. It is going much better.

The New Twitter and Why Im Purging All 30,000 of My Friends

Stay N' Alive

This has been done many times before and I've resisted it for years now. The fact is, auto-follow is a core service to my company, SocialToo , so choosing, as a user, to move away from such is a big deal. We invented auto-follow. It's a great idea because it focuses on relationships. For that reason I'm using Twitter the way Ev and Biz want me to, and I'm starting over. Let me explain.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Fetching Friday – Resources Mashup & Stand By Me

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Search Engines / SEO.

The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

Have you checked out the new Utah.gov yet?  According to the press release , the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” UTG2011 from Utah Interactive on Vimeo.

The “One Strategy” Myth

Geoff Livingston

Image by Chuck Nado. bubbling marketing conversation states that there are no ad, pr, social media, sales, customer service, HR or any other specific functional strategies; rather that an organization — corporate or nonprofit — only has one strategy. All actions are part of that strategy. Does this mean General Electric has one strategy? Hardly. They simply share a common goal.

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A Hammer Isn’t a House – Don’t Confuse Tools with Metrics

Convince & Convert

Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine drank. Books signed. Interesting conversation participated in. What struck me most, however, was a chat I had with a Director of Social Media for a multi-national brand. Tools Don’t Pick Metrics.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Ways to Generate Demand For Your Business Blog Virtually.

PWB Marketing Blog

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Uncoupling Everything

Twist Image

Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web. AOL was picked up by Time Warner in 2000 because it was seen as the next generation of destination media. For years, the biggest players online were the destinations. There are some new, subtle changes happening. When YouTube allowed anybody to grab any video and embed it into their own site, the world tilted just a little bit. It's a new way to look at things. as we know it. for now.

Advertising Your Blog: Go Viral on a Blogger’s Budget

ProBlogger

This guest post is by The Blog Tyrant. Until now you’ve been relying on organic methods to grow your blog’s traffic—search engine rankings, guest posts , social media and word of mouth. But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. Where do you start? Where do you find the money?

Grandparents and Email Marketing: a Golden Opportunity

Social Email Marketing

When it comes to technology such as email, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily about how they’ve managed to. Email marketing Research

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Internet Marketing On A Small Budget

Small Business Mavericks

Small businesses do not have the benefit of a huge budget. Unlike many large corporations, you can’t just throw money at the folks in marketing and expect them to turn the world over. Chances are, if your business is small enough, you are the marketing department. So how can you make Internet marketing work for you? Can you look big and still market your business online with a short budget? Yes, you can. First, you’ve got to set your priorities. It’s important that you put your time, money, and other resources into the channels that are going to make you the most money.

Why I Haven't Read Your Book (Yet)

Net-Savvy Executive

I have a pile of books on social media, measurement, and management that I'd like to get to. It sits next to another pile of books, and that's become a bit of a problem. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. It's amazing stuff, so I thought I'd share them with you. You're using this stuff, so you may as well understand it.

LinkedIn: How To Claim Your Personal URL

Absolute PA

There are a few little-known ways to optimise your LinkedIn profile and claiming your customised url (also known as a vanity url) is one of them. Sounds fancy! Why do I want one? It makes your LinkedIn profile page easier to find and remember, plus it looks more professional so you can use it for cross promotion and marketing. LinkedIn

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Doctorow video on copyright and piracy – must watch

The Way of the Web

Nice video of Cory Doctorow posted by the Guardian, and popping up in my RSS feeds thanks to The Pirates Dilemma. The timing is particularly nice considering part of the video covers Hollywood and Youtube – and the latter has announced Creative Commons licences will now be part of the service when you upload or want to find content to mashup. It’s brilliant news, and the only question I have is why it took so long to happen? Copyright Piracy copyright cory doctorow creative commons hollywood piracy video youtube

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Why are you following me?

Janet Fouts

I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). Here are some of the insights I gained from these discussions. hope it will help you decide who to follow as well as understand some of they dynamics involved. Oh, and hey, if you do happen to follow me, I’d love it if you tell me why in the comments.

A Blogging Exit Strategy: Sell Your Blog

ProBlogger

This guest post is by Carl of www.freelancepf.com. Just this past February I had a guest post on ProBlogger detailing the joys of:  co-blogging with your spouse. Now here I am just a few months later with a new guest post about selling that site. What happened? More importantly for you, how did I sell my blog? Perhaps even significant value. Making the decision to sell. Selling a blog: overview.

Is this Twitter’s Tipping Point?

Jeff Esposito

There is no question that Twitter is my favorite social network. It is short hits that cut to the chase and there is no room for crap in 140 characters. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. Twitter is not easy and the interface is bulky, new users like my wife, find it clunky, overwhelming and at times dumb. What do you think of this?

Cartoon of the day

Jeff Esposito

Cartoon of the Day Bound and Gagged comic Dragons Stop Smoking

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.