Kary Delaria is a digital PR strategist and social media research analyst for Kane Consulting , a social media firm that specializes in cross-channel integration. One of the biggest obstacles I’ve seen to social media success is that many people assume the same strategies and tactics that work well offline can be applied to this space. Most recently, this struck me with regard to influencer outreach. As digital PR strategists, this sparked a fire in our brains. Where are PR pros likely to make this mistake? What’s not translating? But, the problem is in the execution. You built it. MORE >>

This is a guest post by Leo Widrich. One of the most important things I discovered is to manage my time efficiently on Twitter. Otherwise I would spend hours and hours without getting anything else done. Recently I have started to use Buffer , a super simple Twitter tool which helps you to breathe a little easier by keeping my followers posted all day long. It is very different from any existing Apps and makes my life online a little less complicated. With Buffer you simply throw a few tweets into your Buffer and the App then schedules these tweets for you during the day – that’s it. MORE >>

A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. used Drew Odom as an example. Drew recently wrote a blog post where he used some Spin Sucks content. received the backlink  and went over there to comment. He sent me a thank you note. Via email. It was personalized and written specifically to me. make that point because some people have email automation set up to send you a note after you comment on their blog. don’t like that. It works. MORE >>

Engage with your audience. We all hear it all the time. Engaging with your audience is the core in Social Media. Keeping your Community engaged on Facebook for instance is what matters the most. While it sounds easy, many a times it could be the most difficult task for some. Engagement essentially means involving, getting the audience to interact and gently leading to a conversational mode. The benefit of this is that you start to relate with people as brand / business. Your brand / business starts to become more relevant to your people. The question is how do you talk with people. MORE >>

Recently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Basically this was a terrible poll done with no real objective as far as they have released or that I could see or could find. It was even released as saying that it was Facebook who was at fault even though Facebook isn’t expressly asked. Let’s be honest, this was a terrible terrible terrible vague and pointless poll. Thanks for reading, Josh “Shua&# Peters. MORE >>