Mon.Nov 07, 2011

Trending Sources

Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. Because this is clearly a direct assault on Facebook pages. Not yet.

Google 117

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

There are a LOT of idiotic corporate terms out there. Recently, another buzz-phrase has been hitting the corporate board rooms that really demonstrates how silly corporate jargon can be. Social CRM. Does adding Twitter to your CRM process make it more social? The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Creepy.

What NOT To Do On Facebook


Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. In the following post, we will take the discussion further by highlighting why  fans do not Like your page on Facebook which will give us a checklist of things NOT to do while operating a page like a brand. Inbound Marketing Is Rising [Infographic].

Getting More Done: My Secret

Spin Sucks

I was scrolling through my Twitter stream a couple of days ago and I saw the following phrase: Why bosses should beware of pasta and peanut butter. But then I got distracted and never had the opportunity to click through to see what it meant. Until now. If your company survives that, try a “pasta” strategy, in which you fling money and resources around at random to see what sticks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Kim Kardashian Wedding – Social Intelligence Report

Buzz Marketing for Technology

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Servicing customers.

Monday’s 5 Google+ Must-Reads


Google launched Google+ Pages for business today. Below are 5 must-reads related to this that we wouldn’t want you to miss. Google+ Pages: Connect With All The Things You Care About. By Vic Gundotra For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term.

The Social Media Death Match

Small Business Mavericks

It’s on. Who’s going to win? Is it Facebook? Twitter? Google+? LinkedIn? YouTube? For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. The social media sites themselves are striving to be No. 1. Currently, that position is held by Facebook. But Twitter and Google+ are vying for second place. YouTube isn’t far behind. This all becomes even more interesting when you consider that Google is the most used search engine and YouTube is No. 2.

A World Gone Social

Learn how companies must adapt to survive.

Why YouTube Annotations Can Make the Difference Between Viral and Lame

Convince & Convert

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days,  YouTube users sometimes used Annotation to spam their viewers. Why We Used To Hate Annotations. Why The ‘New’ Look Rocks. Or this one: [link] (Fast forward to 1:51).

How Reddit Rocked Stephen Colbert’s World

Geoff Livingston

One might look at the Effectiveness of Celebrity Spokespeople in Social Fundraisers study (sponsored by PayPal for Nonprofits)and draw the conclusion that all celebrity fundraisers are doomed to fail. We included one case study in the effort which shows that a big celebrity can rock it, the Stephen Colbert-Reddit case study. By mid-morning the community had raised $15,000 donations.

10 Steps to Writing Mindfully for Your Blog


This guest post is by Sean Madden of Mindful Living Guide. These past few months—in my summer and early autumn creative writing classes—I’ve not focused so much on the mindfulness aspect of my teachings. Perhaps this had to do with the energetic pace of summer, which only recently faded here in the South East of England. Just last week autumn seemed finally to arrive and with it the cozy, heartwarming smells of wood and coal smoke rising from the chimneys of local cottages. We then read aloud the words we each gathered. Image copyright olly - releasing tears of. remembering. to be.

Class 13

How much do you trust your customer?

Engaging Brand

Trust is often seen as the currency of growth, of customer loyalty. But too often the conversation focuses on how to encourage the customer to trust you, yet the first step in this process is often overlooked. The first step is trusting your customer, putting faith in them. Too often people daren't have comments on a blog, product reviews on a site, recommend or review competitors.why?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Are you communicating effectively?

Jeff Esposito

This post contains vi deo, please click here if you cannot view. On a recent trip to Barcelona, I was hit in the face with a language barrier and was unable to communicate. This made me do some soul searching at how I communicate with people. So to you I ask how effective are you communicating? Company social media business Communication communications How are you communicating

Best Practices Are Evil


When it comes to our businesses, we love industry best practices. We love benchmarking and competitive analysis. We love the feeling we get when we don’t have to reinvent the wheel. We like case studies and white papers and our army of consultants who can go out there and figure out what the best practices are so we don’t have to. There is just one problem: Best practices are evil.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?) than, say, focusing on reaching traditional media first, and social second. Go straight to them and build your community.

Cartoon of the day

Jeff Esposito

Cartoon of the Day 99% Cartoon comic natural selection the 99 Wiley Miller


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Workshop: How to set up and manage a social media campaign

Gemma Went

Myself and the wonderful Tiffany St James(who is fast becoming my partner in crime) are running a session entitled ‘How to set up and manage a social media campaign‘ in London this Wednesday with the Guardian. The session is aimed at managers of small to medium-sized businesses and communication managers in the private, public or … Read more. Social Media

Social Strategies for Uncommon Businesses

The New Strategist

Finding the right path for your company in the world of social media isn’t as hard as you might think. Some companies have a very clear, obvious path in social media. Starbucks and Coca Cola, for example, had massive existing communities of fans who flocked to their social media platforms with very little prodding. It just won’t end up being the same as the path someone else takes.

Workshop: How to set up and manage a social media campaign

Gemma Went

Myself and the wonderful Tiffany St James(who is fast becoming my partner in crime) are running a session entitled ‘How to set up and manage a social media campaign‘ in London this Wednesday with the Guardian. The session is aimed at managers of small to medium-sized businesses and communication managers in the private, public or … Read more. Social Media