Waxing UnLyrical
MARCH 2, 2017
Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.
agora pulse
MARCH 2, 2017
Even the best businesses get negative reviews. Your well-practiced processes can fail, a poor quality product can slip through or a team member can have a really bad day. What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them? In this post, we’ll walk you through all the available options and take a look at some best practices.
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Jon Loomer
MARCH 2, 2017
You may not realize this if you follow my Facebook page, but I am very active with Facebook Live right now. But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. But until January of 2017, I’ve always used GoToWebinar. I now stream those webinars directly to the private Facebook group via Facebook Live.
The Realtime Report
MARCH 2, 2017
How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016.
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Jon Loomer
MARCH 2, 2017
Facebook Lookalike Audiences aren’t new. But an update was just made that could make them more effective — or at least much easier to use. Let’s take a closer look… What Are Lookalike Audiences? Lookalike Audiences allow advertisers to create an audience of people similar to those already connected to their brand. For example… Let’s ay that you have an email list of the people who bought from you during the past year.
Ignite Social Media
MARCH 2, 2017
March Madness is right around the corner, and you know what that means, brackets, brackets and more brackets. Avid college basketball fans everywhere will be filling them out, and subsequently crumbling them up half way through the first round of games, but how will brands utilize the bracket mania on the social landscape? One thing all brands need to keep in mind, and seem to break year after year, is the fact that the phrase “March Madness” is a trademarked term.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Unmetric
MARCH 2, 2017
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. In this piece, we specifically look at metrics, content, and campaigns of 15 brands.
Devumi
MARCH 2, 2017
LinkedIn is one of many social media sites that have flourished in recent years. Unlike other sites, though, LinkedIn focuses more on professional interactions rather than leisurely ones. This focus on business has led it to be less well known, and leads many people to ask how does LinkedIn work? Learning how LinkedIn works is […]. The post How Does LinkedIn Work?
Meltwater
MARCH 2, 2017
Time for spring cleaning! Breathe new life into your content calendar with these fresh pop… Read More.
Twist Image
MARCH 2, 2017
Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they market and communicate to their consumer base. There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a co
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A beginner's guide to social media automation tools and getting automation right.
Pixlee
MARCH 2, 2017
Hashtags are a central part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you're a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. They're also essential for community building, as well as for the creation and curation of user-generated content.
Twist Image
MARCH 2, 2017
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS ; chair of Strata , Startupfest , Pandemonio , and ResolveTO ; Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another
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