Waxing UnLyrical

JANUARY 25, 2016

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. 7 Questions to Ask When Developing

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Strategy Consultant Software Campaign 109

Convince & Convert

JANUARY 25, 2016

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore. The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the same message is the common practice. And while I applaud you for having done something, this kind of retargeting can have some serious consequences.

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Adwords comScore How To URL 91

Pam Moore

JANUARY 25, 2016

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends an

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Social Networking ROI Analysis Brands 106

Convince & Convert

JANUARY 25, 2016

Image via BigStockPhoto.com. In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers.

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Brands Loyalty Discount Telecommunications 86

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Ari Herzog

JANUARY 25, 2016

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Here’s that post , if curious. New to this blog are two plugins. Postmatic delivers post content and comments by email. .

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Comments WordPress Questions Social Media 85

Small Business Mavericks

JANUARY 25, 2016

Many small businesses still struggle with managing multiple channels. You have a brick-and-mortar store and a website. Isn’t that enough? Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. Yes, they want to be able to visit your store on occasion, but they also want to be able to shop online.

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Retail Small Business Products Course 70

Twist Image

JANUARY 25, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Transportation Applications Instagram Cost 43

Myrland Marketing

JANUARY 25, 2016

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had?

Social Media 40

Social Media Study LinkedIn Report 40

ProBlogger

JANUARY 25, 2016

Recently, I had a question from a listener: “Darren do you have any tips for bloggers with bloggers block? I want to take my blog to the next level in 2016 but I’m stuck. Every time I sit down to write nothing comes and the more that happens the more stressed I feel and the less it seems to flow!” And it gave me an idea – so today is the first in a mini-series of common problems that many bloggers face, and one of the biggest issues revolves around content.

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Blogger Exercises Questions Types 27

Myrland Marketing

JANUARY 25, 2016

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had?

Study 40

Study LinkedIn Report Marketing 40

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Convince & Convert

JANUARY 25, 2016

Politics: Palin Endorses Trump. Just when you thought Donald Trump could not receive greater media attention, an endorsement from someone who often dominated the 2008 election airwaves has now turned up the volume for the Donald even more. Keenly observed in the Washington Post on Tuesday , “Palin and Trump conspired together to try to break the Internet.” The media publication used our data to highlight Trump’s total media mentions throughout the day: As seen above, there was a majo

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