Convince & Convert

JANUARY 5, 2016

Defeating the Pink Slip. This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. It seems like right as you finish a major project with a company, they turn around a boot you to the curb.

B2B 90

B2B Survey ROI Research 90

Bill Hartzer

JANUARY 5, 2016

The official website of the White House, [link] has a temporary redirect (a 302 redirect) set up from the HTTP version of their website to the HTTPs version of their website. You may already know that I’m a big fan of moving your website to a secure version (HTTPs), as I moved this website to HTTPs days after it was announced that HTTPs is a Google search engine ranking factor.

Hosting 86

Hosting Engineering Sites Facebook 86

Laurel Papworth

JANUARY 5, 2016

Shares On December 1st, 2015, the updated Commercial Television Industry Code of Practice (2015) came into play. And oh boy did it come into play. From two little lines, two little changes… 3.4.2 Nothing in this Section 3 requires a Licensee to allocate equal time to different points of view, or to include every aspect of a person’s viewpoint, nor does it preclude a critical examination of or comment on a controversial issue as part of a fair report on a matter of public interest. 3.4.3

Education 48

Education Journal Issues Industry 48

Bill Hartzer

JANUARY 5, 2016

I’ve written about this before. And it’s been a while since Apple has registered a set of nonsense domain names. On December 31, 2015, they did it again, they registered 62 new domain names that consist of just nonsense characters. From what I can tell, they don’t really mean anything. Here are a few of the domains that they recently registered: abolfvfpvyma.com. abolfvfpvyma.net. bfdtbecbdegoinl.com. bfdtbecbdegoinl.net. clwfnpueywccc.com. clwfnpueywccc.net. dimvxplgsdwv.com.

Domain Name 86

Domain Name Apple 86

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Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.

Content 43

Content Marketing Compete Training 43

Viper Chill

JANUARY 5, 2016

As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take your current income to the next level, today’s guide is guaranteed to put you on the path to success.

How To 58

How To Sites Industry Project 58

Convince & Convert

JANUARY 5, 2016

You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured? According to our friends at RunDown there are 6 ways to do it. They recently published their 2016 Content Report, based on a survey of 370 content and digital marketers.

Team 95

Team Organization Content Survey 95

Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.

Content 40

Content Marketing Compete Training 40

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing.

Content 79

Content B2B Marketing Hubspot 79