Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple occasions.

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Twitter Marketing Influencer Groups 128

Firebelly

DECEMBER 31, 2015

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. Because of their belief that every chef knows what kind of bread will best showcase his or her culinary art, they work with them to make that perfect match.

Company 100

Company Social Media Management Social Media Strategy 100

Kikolani

DECEMBER 31, 2015

Time. It’s one of our most precious commodities. There never seems to be enough of it (especially for bloggers and writers), and yet, sometimes time seems to stand still. There’s a ton of information on the web that claims to provide “helpful” information, but doesn’t really. Once you read the tips, you end up falling back into the same old rut. Good news.

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Tips Education Blogger Organization 119

Ari Herzog

DECEMBER 31, 2015

As I write this sentence, 2016 arrives in about 10 hours. I’ll either be curled under my covers sleeping or maybe watching a late-night movie. I once dreaded spending New Year’s Eve alone; but, at 40 and uninterested in crowds and drunkenness (in part because I rarely drink these days), I’m fine with the solitude. In years past I attended First Night parties, gawked at ice sculptures, applauded the Times Square ball dropping, watched fireworks, drank champagne, played board gam

Wikipedia 93

Wikipedia 93

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Small Business Mavericks

DECEMBER 31, 2015

After nearly two decades of Google’s consistent algorithm updates, many content producers continue to chase after keywords in hopes that they will be warmly rewarded for the right mix of optimized gobbledy-gook. Trust me, you’d be better off simply writing content. Forget about keywords. But the truth is, keywords matter. They just don’t matter as much as a lot of small business owners convince themselves they do.

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Google Small Business Engineering Meeting 70

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

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Engagement Strategy Social CRM Hashtag 95