A Marketer’s Guide to the Perfect Headline
Convince & Convert
DECEMBER 29, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see in search results, and it’s what gets passed around.
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