Koka Sexton

JULY 18, 2015

Over the last couple of months I have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. (Before I go on any further, let me be clear, this is not intended as a blanket statement or observation about everyone.).

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Twist Image

JULY 18, 2015

No, don't worry. you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. Sadly, we still see advertisers just pumping their 30-second spots into pre-rolls on YouTube , but that's not the win.

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Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

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Twist Image

JULY 18, 2015

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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ProBlogger

JULY 18, 2015

Today’s challenge in 31 Days to Build a Better Blog should be easy for some of you – but terrify the rest! Opinion posts come easily to those who are happy to share and engage in the feedback that they get. For others, though, it might not come naturally to put yourself out there and perhaps meet some resistance from those who don’t agree.

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