Convince & Convert

JANUARY 4, 2015

'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle.

Research 130

Research Hubspot Social Media Platform 130

Twist Image

JANUARY 4, 2015

'Episode #443 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A lot of people follow Ted Rubin. I''m not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing.

ROI 74

ROI Yahoo Google Twitter 74

Proactive Report

JANUARY 4, 2015

'Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand. So it’s important enough to spend the required time and effort to create something that correctly reflects who you are.

Brands 62

Brands Energy Library Process 62

Lucy Hall

JANUARY 4, 2015

Setting goals and creating a strategy that maps out how you'll reach those goals really works to help you get to where you want to go with your business. Take it from me. Today I went for a refresher lesson on Rock Climbing. How to tie in (tie your rope), Belay (hold the rope for another) and also climb (big walls!). I hadn't been for several years and couldn't possibly belay for my partner without danger.

Strategy 60

Strategy Exercises Marketing Energy 60

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ProBlogger

JANUARY 4, 2015

'Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about it. He also gave us solid tips on how to write great emails to begin with. We’re re-running this post today so you can nail your email list right from the start 2015. You won’t regret it! This is a guest contribution from Luke Guy, blogger and graphic designer.

List 40

List Tips RSS Blogger 40