Tue.Oct 15, 2013

article thumbnail

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

'Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.

Content 407
article thumbnail

When Silence Is Golden On Social Media

Firebelly

'Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.

Content 150
article thumbnail

Branding Your Company LinkedIn Page

The Social Media Incubator

'When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Let people know who you are. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.

LinkedIn 132
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The Hard Truth About the Viral Potential of Facebook Sweepstakes

Convince & Convert

'Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audience

Facebook 146
article thumbnail

What Is Social Authority?

Small Business Mavericks

'If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn.

Klout 101

More Trending

article thumbnail

Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

'When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! As a marketer, your audience expects change, and they expect it fast.

article thumbnail

Fake Traffic, Bots And Faker Websites

Twist Image

'Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was hard to hide the fact that if you ever pulled your car into the back of their printing facilities, you would often find hundreds and thousands (and maybe more) copies of their publications by the trash bin and/or recycling bin.

article thumbnail

Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

'Wall Street should be monitoring social media. So should companies around the world. Why? Cos we are just too smart as a crowd. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ).

Meeting 84
article thumbnail

Heading to Austin for the Spredfast Summit

Koka Sexton

'The LinkedIn social media teams are decending into Austin this week for the sold out Spredfast Summit. Besides having some amazing speaking session where we will be able to discuss everything from brand advocates and how to transform business into media companies, we are going to a great time meeting many people in the industry. If you are planning on attending, I would love to meet with you and talk about ways you are leveraging social media , I might even let you in on a few secrets I have b

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Do you need more help with your biz

yMarketingMatters

100
100
article thumbnail

When Not Completing Things Might Be Good For Your Blog

ProBlogger

'I’ve had a big mind-shift in my blogging, since I started 10 years ago… and I barely noticed that it happened. I’ve gone from being someone who completed things to becoming someone who never quite completes things… but in a good way. Let me explain. When I first started blogging I set myself very specific, actionable tasks. Things like: Each day I would try to complete a blog post.

article thumbnail

Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed!

article thumbnail

Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed!

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.