Mon.Aug 19, 2013

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

'Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.

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13 Amazing Facebook Stats [infographic]

Mindjumpers

'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.

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Monday Roundup: Seeing is Believing

Waxing UnLyrical

'Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses. However, it is still important to remember that all in all what you “see” is what you get.

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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

'If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. The truth is, you can promote any kind of business online, if you have a strategy for how to be effective. There are several strategies of online promotion that are easily accessible to any type of business. Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Carousel: From an End User Perspective

Bill Hartzer

'Google recently introduced the Google Carousel , which has been appearing in the search results for more and more keyword phrases. The Google Carousel, originally referred to as the Google Local Carousel, is not just local anymore. It’s part of the Knowledge Graph , appears at the top of many search results pages, is tending to roll out more and more for a lot more keyword phrases.

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Expand Your Content Marketing Reach

Small Business Mavericks

'When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. Here are 4 ways you can develop a more aggressive content marketing strategy.

Content 101
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"I'd like to add you to my professional network."

Social Media Marketing

'- [LinkedIn invitation likely to be deleted] If you send me an invitation to connect on LinkedIn and you don''t take the time to personalize it, then I won''t consider it. Sound harsh? It probably is. But you know what? With LinkedIn considered the most professional of all the social networks (and rightfully so, I''d say), you need to treat it - and its members - professionally.

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