Mon.Nov 05, 2012

Trending Sources

How to Convert Facebook Fans into ‘Superfans’


‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. Know your fans.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

U.S. Election 2012 & Social Media: 5 Must-Reads


Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

The Naked Truth of Social Media

Geoff Livingston

Phil Gerbyshak ‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth … Whose Rules?

eBook 50

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Social CRM is Part of Culture Change


If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. think they have a knack for paring down issues to the essence, particularly when it comes to figuring out what to DO next. like the bias towards action. And I reiterate my bias to action every time I speak about Humanize.

{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics

Convince & Convert

A field guide to the 4 types of content marketing metrics from Jay Baer. Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content. These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourself falling into this camp, don’t fret: You still have time to get on the right track. We’re delighted to release this.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. This weeks listener winning an Engaging Brand goodie bag is Clarissa Mogollon , who left a comment on the Linked In post  - the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! So today   Wayne St Amand from Crimson Hexagon joins me  Anna Farmery  to talk about how brands can benefit from real time social media monitoring. Is real time analysis better than other analysis?

Why People Share … and How You Can Get Them to Share Your Work


This guest post is by Jonathan Goodman of It’s Friday night. You just pulled your new shirt over your head and sprayed on some cologne. One look in the mirror is enough to remind you how awesome you look. Time to roll out. The party doesn’t disappoint. 50 of your closest friends are here and you see the object of your affection in the corner. She’s a natural beauty, brunette and curvy with a smile that lights up the room. Feeling a little sub conscious and emotionally unstable you grab the box next to you and step on top of it. Stop what you’re doing. and Kessler, C.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.


Myrland Marketing

The hearts, souls, ears, constitution and minds of many must be tired this election season. The campaigns and rhetoric have been many things, including: Long. Arduous. Combative. Informative. Offensive. Defensive. Attractive. Admirable. Intellectual. Mind-numbing. Embarrassing. Enlightening. As citizens, we have the right to vote. With that right comes an obligation, or a duty. As Franklin D.

Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

Nowadays, in just a few seconds through cyberspace, the latest dimension has been added in the communication process; the emotional dimension. This instant gratification dimension is fueled by feelings, spawned by the twitter generation, the texting age, or possibly in short, the web-gen. superhighway of social media strategies such as YouTube videos, tweets and Facebook posts, garnering reactions at lightening speeds. According to a recent Pew Internet study , Twitter, a popular social media site for business , is used regularly by just 16 percent of the U.S. adult population.

Pledge NOW to Bring “SMAC! Sock Monkeys Against Cancer” to Life!

Jeff Esposito

NoMo the SMAC! leader. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with YOUR help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC! Check-writer only?

Classic Badges of Americana – the devil’s in the details…

The Way of the Web

I had a rare trip out with my dad on Saturday – cramming in the London Motor Museum , a quick Mexican meal at Wahaca, and finally seeing Looper at the cinema. All three were very enjoyable, but the cars deserved most of the attention, and plenty of photos. One of things I particularly love about 1960s American cars is the style, particularly in the details like. Muscle Car dream garage?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Name Your Next Blog Product


This guest post is by Greg McFarlane of  Control Your Cash. Here are some sample products, most of them ebooks, that I recently saw available for sale and/or free download on some popular blogs: “Ten Steps To A Better Golf Game”. Creating Your Personal Life Plan”. How To Make Money Online”. “23 Gluten-Free Recipes For You And Your Family”. Alright, I lied. made up some of the titles, but I defy you to tell me which. What do each of these titles have in common? Not much. It takes almost no effort for them to buy. So be that flashier thing. Swap generic for specific. Take the first example above.

4 Ways To Use Instagram

Small Business Mavericks

Constant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. But they aren’t the only businesses using Instagram. Many small businesses are using it as well. Instagram is a smartphone photo sharing app. It’s the smartphone version of Flickr and Photobucket. But what can you do with it? I’ve identified 4 ways you can use Instagram to help promote your small business to your target market or current clientele. Candid photos are best, but some small businesses are making effective use of staged photos too. People love stories.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Cartoon of the day

Jeff Esposito

Cartoon of the Day


The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.